This press release was provided by World Gym. The Club Industry editorial staff was not involved in the creation of this content.
Los Angeles, California - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, kicked off its 40th Anniversary festivities at the annual IHRSA Convention and Trade Show in Orlando this week. The anniversary celebrations include a new advertising campaign, limited edition apparel and events around the globe.
“At 40 years young, World Gym is growing faster than ever,” said Joyce J. Cammilleri, Chair of World Gym International. “We started this year with agreements for 40 new gyms on 4 continents and 7 countries. As we celebrate our heritage, we will continue to build our future with our commitment to being the fastest growing and most exciting full-service global gym brand.”
World Gym kicks off its anniversary with a party at IHRSA in Orlando for its franchisees and partners. In April, World Gym will participate in the FIBO Global Fitness fair in Cologne, Germany. Individual World Gym owners in 20 countries will also host individual events for new and prospective members to commemorate the milestone, which will culminate at the World Gym Convention in Las Vegas in September.
To help World Gym owners celebrate, World Gym has created the “Evolution of Fitness” campaign which celebrates fitness trends and fashion fads from the past 40 years and reminds everyone that seriously fun fitness is timeless.
World Gym has also created a collection of limited edition 40th Anniversary apparel and promotional items that will be available at participating World Gym locations globally.
Earlier this year, World Gym premiered a series of fitness videos starring its 2016 Global Fitness Ambassadors which can be seen on the World Gym International Facebook Page and YouTube Channels.
For more information on World Gym International, please visit worldgym.com.
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About World Gym International
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. World Gym is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, World Gym currently has over 210 franchised locations in 20 countries and territories, including Australia, Brazil, Canada, China, Costa Rica, Egypt, El Salvador, Cayman Islands, Germany, Guatemala, Hong Kong, India, Macao, Mexico, Pakistan, Russia, Saudi Arabia, South Korea, Taiwan, and the United States. To learn more about World Gym and franchise opportunities with this storied brand, please visit worldgym.com.