Xponential Gamifies Fitness with Launch of Walk to Win™ Daily Games

Club Industry was not involved in the creation of this content.

October 11, 2023 09:00 AM Eastern Daylight Time

IRVINE, Calif.--(BUSINESS WIRE)--Xponential Fitness, the largest global franchisor of boutique fitness brands, is introducing Daily Games on XPASS. This feature represents a unique approach in the health and wellness industry, integrating physical activity with interactive gaming, aiming to provide a different perspective on fitness engagement and entertainment.

Central to the Daily Games feature is a unique, skill-based rock-paper-scissors game every night at 11pm EST/8PM PST allowing XPASS users to immerse themselves in an exhilarating competition while embarking on their health and fitness journey.

To celebrate the launch of this exciting feature, XPASS will be hosting a special kickoff event starting October 16th until the New Year, offering users a weekly opportunity to win $1,000 for their fitness while enjoying a memorable evening of friendly competition.

Participants also have the opportunity to win a range of rewards when they are consistent in their daily activity including a one-of-a-kind-all-electric Porsche Taycan, exclusive vacations, and custom merchandise from Xponential’s partners. Daily Games participation requires users to complete 5,000 steps per day or attend any of Xponential’s studio classes on XPASS.

"Fitness is all about finding joy in the journey, and our in-app game does just that by turning every walk and every studio session into an epic quest for rewards," said Danyal Ali, Chief Marketing Technology Officer at Xponential Fitness. "This isn't your typical workout routine – it's a revolution in how we approach staying active, blending technology and entertainment in a way that's both engaging and effective."

XPASS users can access the Daily Games feature through the XPASS app available in the App Store. Every step taken and every class attended contributes to a unique gameplay experience that not only elevates physical activity but also cultivates a sense of accomplishment and motivation extending beyond traditional fitness routines.

You can read more about the terms of the Daily Games here: https://www.xpass.fit/blog/xpass-daily-game

About Xponential Fitness

Xponential Fitness, Inc. is the largest global franchisor of boutique fitness brands. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training and yoga. In partnership with its franchisees, Xponential Fitness offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 48 U.S. states and Canada, and through master franchise or international expansion agreements in 19 additional countries. Xponential Fitness' portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; Row House, the largest franchised indoor rowing brand in the United States; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; STRIDE, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, a functional training and strength-based program. For more information, please visit the Company's website at xponential.com