Rachel Zoe Opens a Blow-Dry Salon in New York City

As if celebrity stylist, reality tv personality, and now emerging fashion designer Rachel Zoe didn't have enough on her plate, she can now call herself a salon owner with the recent opening of DreamDry in New York City's Chelsea neighborhood. The 17-chair blowout and hairstyle salon joins the ranks of a growing number of blowout bars, such as Blow and Drybar. Open 6:30am to 10pm, DreamDry offers blowouts and updos for just $40 and express dry hair styling, braids and ponytails, and a reparative hair treatment for even less. Clients can choose from a menu of 12 styles, some of which are inspired by Hollywood icons, like Brigitte Bardot and Farrah Fawcett. The salon also features a loyalty program and DreamDry Dossier, an online profile to track clients' loyalty points and previous styles. Another New York City location is already slated to open in Columbus Circle later this year. Check out Blown Away, a piece on the growing success of blow-dry bars in our current issue.