RapidLash is encouraging women of all ages to bat their lashes and participate in its second Wink Week event, which takes place Oct. 22 to 29. RapidLash will donate an additional $1 for all fan activity on its Facebook page, www.facebook.com/rapidlash. In addition, Rapidlash is committed to supporting breast cancer awareness throughout the year by donating 5 percent of all company profits to multiple cause-related charities. The RapidLash Facebook page will be the central hub for Wink Week. Consumers can instantly give back by “Liking” the page, and all fan engagement with the brand’s daily polls and product giveaways will qualify for additional monetary donations. It will feature “Wink Worthy” beauty trends and lash tips from celebrity makeup artist and RapidLash fan, Nick Barose. Fans will also be encouraged to share their own favorite lash and brow looks on the Facebook page. For more information about RapidLash Wink Week, visit www.facebook.com/rapidlash or www.rapidlash.com.