Find out how to market your spa or salon to all the busy moms out there with the Email Marketing to the Soccer Mom webinar on Monday, Nov. 14 at 9:00 a.m. PST. Hosted by Shortcuts Salon & Spa Software, the webinar will discuss why spas and salons should target Soccer Moms for email campaigns, different campaigns and triggers for this group, and how to get these clients in the habit of searching for your business. Brunner Research, an independent advertising agency, surveyed 400 mothers and found that 96 percent of these women check email at least once a day and 80 percent said they want to receive offers and information from preferred brands via email. Learn how to take advantage of this email marketing opportunity by registering for this webinar at www.shortcuts.net.