Despite the political debate surrounding climate change, it is evident the industry is responding to consumer demand for healthier, eco-friendly products. From paying attention to the ingredients used, their sourcing, product packaging, and more, consumers are voting with their dollars.
“We certainly acknowledge the significant socio-emotional benefit of aligning purchase decisions with core beliefs,” says Greg Altman, Ph.D., cofounder and CEO of Evolved by Nature. “Our belief is that we ought to be able to deliver real performance and real clean without compromise. This goal can only be accomplished with a new approach to ‘green’ chemistry, chemicals and ingredients used in formulating skincare.”
According to him, it’s important to consider that natural aloe vera could contain lead from where it’s grown and that all-natural brands may be using natural ingredients that include environmental carcinogens. “We most certainly need to ask if the hyaluronic acid used in formulations contains incidentals, such as preservatives, that are not required to be included on an ingredient list,” says Altman.
As climate change and the health of the planet continue to take center stage, consumers will continue to seek out eco-friendly beauty and wellness products. “I think all green trends are important in terms of impacting our future,” says Giuliana Rancic, founder of Fountain of Truth. “My main mission for Fountain of Truth was to create a clean, effective, and cruelty-free skincare line that people could trust to put on their skin. After I was diagnosed with breast cancer at 36, I made it a priority to find skincare products that were safe to use. To be honest, I had a really hard time finding what I considered to be a non-toxic skincare line that also treated the appearance of fine lines, discoloration, and other skin issues.”
Today, consumers don’t have to sacrifice efficacy for the sake of the environment.