Why Consumers Are Turning Towards Mineral SPF

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Over the years, mineral makeup and sunscreen have become much more wearable thanks to micronization, which adds to the blendability of such products. More recently, spa-goers have begun asking questions about what is in the products they use. “We are in a period of real change, as there is a rising consumer demand for transparency and understanding of ingredients used in makeup and skincare,” says Jane Iredale, founder and president of Iredale Mineral Cosmetics. “This is a good thing, and I believe the mineral makeup category has helped to affect this change. We’ve listed our ingredients on our website from the beginning, because we are very proud of our ingredients and the way we formulate. That sort of transparency is now very necessary.”

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