Why Consumers Are Turning Towards Mineral SPF

iStock / Getty Images Plus / SerrNovik

Over the years, mineral makeup and sunscreen have become much more wearable thanks to micronization, which adds to the blendability of such products. More recently, spa-goers have begun asking questions about what is in the products they use. “We are in a period of real change, as there is a rising consumer demand for transparency and understanding of ingredients used in makeup and skincare,” says Jane Iredale, founder and president of Iredale Mineral Cosmetics. “This is a good thing, and I believe the mineral makeup category has helped to affect this change. We’ve listed our ingredients on our website from the beginning, because we are very proud of our ingredients and the way we formulate. That sort of transparency is now very necessary.”

Read More: What's the Deal With Ingestible Sunscreen?



The most comprehensive and up-to-date information relating to the pandemic.

All the day's coronavirus-related news and additional stories for small businesses.

Suggested Articles

The seven-episode season includes interviews with a former U.S. surgeon general and a mental wellness expert for Black communities.

From vinyasa yoga to classes for kids and parents, there’s something for everybody.

The celebrity esthetician recently shared her top “must-use” ingredients.