Be+Well Las Vegas Educators Discuss Common Misconceptions

Be+Well Las Vegas educators reveal the truth when it comes to different spa and wellness myths. 

Photo credit: Elizabeth Mackenzie
Photo credit: Elizabeth Mackenzie

Elizabeth Mackenzie 

One of the biggest misconceptions is that skincare is only surface level. Skin is deeply connected to the nervous system, emotions, lifestyle, stress, and overall wellness. Combining science-backed skincare with nervous system regulation, energy work, and intentional client experiences often leads to better long-term results, stronger client loyalty, and less practitioner burnout. 

Elizabeth is teaching two classes at the upcoming Be+Well Las Vegas: Small Events, Big Impact: Building Trust & Business Through Community Engagement and The Recalibration Toolkit: Practical Brain–Body Techniques to Improve Skin Outcomes.

Photo credit: Charmaine Cooper
Photo credit: Charmaine Cooper

Charmaine Cooper 

“One protocol fits all.” False! Skin needs specific insight, chemistry, and lifestyle tailoring. The skin is a brilliantly biochemical, behavioral, and contextual membrane.  

Charmaine is teaching two classes at the upcoming Be+Well Las Vegas: Stop Undercharging: Pricing That Grows Your Revenue & Positions Your Expertise and Advanced Care for Melanin-Rich Skin: Science & Precision-Centric Protocols.

Photo credit: Ella Cressman
Photo credit: Ella Cressman

Ella Cressman 

The assumption that consultations are a soft skill, something you "get better at" with time. They're a clinical skill with a structure, and when you treat them that way, everything downstream changes: treatment outcomes, retention, retail attachment, referrals. The consultation isn't the warm-up before the "real" work. It is the work. 

Ella is teaching two classes at the upcoming Be+Well Las Vegas: The Power Consultation: How to Build Trust, Deliver Results, and Increase Revenue and Your Most Overlooked Revenue Source: The Back Bar.

Photo credit: Christine Tian
Photo credit: Christine Tian

Christine Tian 

The biggest myth would be that a great ingredient on the label means a great result on the skin. A hero active that can't penetrate, or isn't stable in the formula, doesn't do much. What actually drives results is how the formulation delivers that ingredient into the skin. Once you get that, you stop chasing buzzwords and start evaluating whether a product is actually built to work. 

Christine is teaching two classes at the upcoming Be+Well Las Vegas: Decode the Label: Cosmetic Formulation for Smarter Recommendations and The Biochemistry of Barrier Health: From Irritation to Restoration.

Photo credit: Nancy Reagan
Photo credit: Nancy Reagan

Nancy Reagan 

That regenerative means aggressive. The skin was never meant to be treated with force. Real regeneration is about helping the skin heal and repair itself—not recovering from crazy stuff we do to it, like stacking dermaplaning, a TCA peel, and microneedling in one visit.

Nancy is teaching two classes at the upcoming Be+Well Las Vegas: The Future Is Regenerative: Longevity Skincare Strategies for Skin Health Pros and Exosomes, Peptides & NAD+: The Protocol Blueprint for Regenerative, High-Performance Treatments.

Photo credit: Toshiana Baker
Photo credit: Toshiana Baker

Toshiana Baker 

One of the biggest misconceptions is that concepts like nervous system regulation, energy awareness, or the mind-skin connection are “woo”, outside the scope of professional esthetics, or only for holistic practitioners. 

Toshiana is teaching two classes at the upcoming Be+Well Las Vegas: The Neuro-Sensory Facial: Rewire the Nervous System & Rejuvenate the Skin and The New Spa Reality: Adapting Spa Services for Stress, Sensitivity & Recovery.

Photo credit: Sash Moreaux
Photo credit: Sash Moreaux

Sash Moreaux 

Brain Meets Barrier is challenging the idea that the gut-to-skin axis is the king of internal skin connections. The gut matters, but science is showing us the brain may have an even deeper influence on skin through stress pathways, immune signaling, barrier function, healing, and inflammation. 

Sash is teaching two classes at the upcoming Be+Well Las Vegas: Global Peel Techniques for Advanced Estheticians and Stress, Skin & the Nervous System: Advanced Solutions for Inflammation, Pigmentation & Aging.

Photo credit: Jayd Hernandez
Photo credit: Jayd Hernandez

Jayd Hernandez 

One of the biggest misconceptions about paramedical tattooing is that it’s the same as body art or permanent makeup. It’s not. Paramedical tattooing is a highly specialized technique designed to help conceal scars, stretch marks, and other skin irregularities in a way that blends naturally with the skin and restores confidence.

Jayd is teaching two classes at the upcoming Be+Well Las Vegas: Steal My Secret: The Client Experience That Sells My Beauty Services For Me and The Hidden Goldmine in Beauty Services: Paramedical Tattooing for Scars, Confidence, and Cashflow.

Photo credit: Ashley A. Taylor
Photo credit: Ashley A. Taylor

Ashley A. Taylor 

One of the biggest misconceptions is that client retention is mostly about results. Results absolutely matter, but connection is what keeps clients loyal long term.  

Ashley is teaching a class at the upcoming Be+Well Las Vegas: Booked for Life: Connection Strategies That Build a Sold-Out Schedule.

Photo credit: Barry Eichner
Photo credit: Barry Eichner

Barry Eichner 

I don't think medical and spa aesthetic providers understand how helpful and authentic AI can be in helping them as a "trusted thought partner" when creating marketing plans.

Barry is teaching two classes at the upcoming Be+Well Las Vegas: Beyond Protocols: Whole-Person Care for Today’s Med Spa Clients and Never Wonder What to Post Again: Leverage AI for Smarter Spa Marketing.

Photo credit: Morag Currin
Photo credit: Morag Currin

Morag Currin 

Underestimating what we don't know. The quietness of this work is not a signal that less is required of the practitioner. It's a signal that more understanding is needed—of the lymphatic system, of oncology, of when and where and why not to work. That's exactly what training gives you. 

Morag is teaching two classes at the upcoming Be+Well Las Vegas: Oncology-Impacted Skin Explained: What Estheticians Need to Know to Work Safely and The Lymphatic System Under Stress: Safe Support for Complex Wellness Clients.

Photo credit: Nerida Joy
Photo credit: Nerida Joy

Nerida Joy

That conference classes at trades show are only designed for beginners in our industry.  

Nerida is teaching two classes at the upcoming Be+Well Las Vegas: Designing Your Signature Facial: Building Results-Driven, Unforgettable Treatments and Acne Mastery: From Causes to Customized Care.

Photo credit: Jenni Nagle
Photo credit: Jenni Nagle

Jenni Nagle 

That using AI means you are “cheating”. First, AI will never be able to replace the hands-on touch that you can provide. Second, the professionals seeing the most growth are the ones learning how to use AI to grow their business by removing tedious tasks from their day-to-day operations.  

Jenni is teaching two classes at the upcoming Be+Well Las Vegas: Beyond Protocols: Whole-Person Care for Today’s Med Spa Clients and Never Wonder What to Post Again: Leverage AI for Smarter Spa Marketing.

Photo credit: Kimberly Morfin
Photo credit: Kimberly Morfin

Kimberly Morfin

One of the biggest myths is that brow lamination is simply brushing the hairs upward. In reality, it's a chemical restructuring service that requires an understanding of hair direction, processing times, and customization. The best results come from precision, not trends. 

Kimberly is teaching a class at the upcoming Be+Well Las Vegas: Brow Lamination That Lasts: Safe Techniques for Consistent, Profitable Results.

Photo credit: Christina Stratton
Photo credit: Christina Stratton

Christina Stratton 

That hiring problems are solved by finding “better people.” In reality, most hiring and retention issues are leadership, clarity, and culture issues long before they’re people issues. 

Christina is teaching two classes at the upcoming Be+Well Las Vegas: Beyond Boss Mode: Building a Culture for Growth and Hire Better, Lead Smarter: The New Rules of Building a Team That Stays

To attend these classes and learn about the other classes offered at the show, be sure to register to attend Be+Well Las Vegas (IECSC is now part of Be+Well) from June 27-29, 2026. What's more, use code EDSPA20 to get 20% off education classes.