Be+Well Las Vegas educators discuss what clients are asking for today and how professionals should respond.
Clients are asking for more personalized and results-driven experiences. They want visible outcomes, but they also want to feel better: meaning less stressed, more supported, and more connected to their overall wellbeing. Professionals should respond by creating experiences that combine education, personalization, touch, nervous system awareness, and realistic treatment planning. The future of beauty and wellness is not just transformation; it’s regulation, resilience, and relationship-building.
Toshiana is teaching two classes at the upcoming Be+Well Las Vegas: The Neuro-Sensory Facial: Rewire the Nervous System & Rejuvenate the Skin and The New Spa Reality: Adapting Spa Services for Stress, Sensitivity & Recovery.
Clients are looking for advanced treatments with little to no downtime that still deliver meaningful results. There’s a growing interest in treatments that “pack a punch” while supporting the skin from the inside out rather than compromising it in the process.
Ashley is teaching a class at the upcoming Be+Well Las Vegas: Booked for Life: Connection Strategies That Build a Sold-Out Schedule.
The requests I am hearing most right now are not about wrinkles or breakouts. They are about anxiety. Depression. PTSD. A profound lack of self-worth and confidence. Clients are arriving at our tables carrying things that have nothing to do with skin—and everything to do with why they booked the appointment in the first place. They are not just looking for a facial. They are looking for a place that feels safe. A practitioner who sees them. An experience that helps them feel like themselves again, even briefly.
How should professionals respond? Take this seriously as a business reality. Clients who feel genuinely seen and supported do not leave. They come back, they refer others, and they trust you with the parts of themselves that matter most. That is not a trend. That is the future of our profession.
Morag is teaching two classes at the upcoming Be+Well Las Vegas: Oncology-Impacted Skin Explained: What Estheticians Need to Know to Work Safely and The Lymphatic System Under Stress: Safe Support for Complex Wellness Clients.
Consumers are looking for guidance in a very noisy industry, and the professionals who can simplify the conversation and create a personalized path forward are the ones building the strongest trust and long-term results.
Barry is teaching two classes at the upcoming Be+Well Las Vegas: Beyond Protocols: Whole-Person Care for Today’s Med Spa Clients and Never Wonder What to Post Again: Leverage AI for Smarter Spa Marketing.
Clients want results they can understand. They're more skeptical of marketing and more interested in the "why." It's important to avoid meaningless jargon and to translate the science into something that matters for their skin. When you can explain why an ingredient works for them, you're not selling a product anymore, you're offering expertise and experience. That's what they're really after.
Christine is teaching two classes at the upcoming Be+Well Las Vegas: Decode the Label: Cosmetic Formulation for Smarter Recommendations and The Biochemistry of Barrier Health: From Irritation to Restoration.
Clients are more informed than ever, so they’re looking for transparency, honesty, and proven results. Professionals should focus on clear communication, realistic expectations, and building genuine trust—not just selling a service.
Jayd is teaching two classes at the upcoming Be+Well Las Vegas: Steal My Secret: The Client Experience That Sells My Beauty Services For Me and The Hidden Goldmine in Beauty Services: Paramedical Tattooing for Scars, Confidence, and Cashflow.
People are constantly asking me for suggestions on products, devices, and treatments they saw on TikTok or Instagram. Instead of immediately saying "yes" or "no," professionals need to slow the conversation down, understand the client’s goals, and educate them on what their skin actually needs to function optimally.
Jenni is teaching two classes at the upcoming Be+Well Las Vegas: Beyond Protocols: Whole-Person Care for Today’s Med Spa Clients and Never Wonder What to Post Again: Leverage AI for Smarter Spa Marketing.
Clients want safe, fast, and visible improvement along with professional guidance for long-term maintenance. They’re not looking for hard sales of packages without strategy. Professionals should respond by listening, setting realistic timelines, and combining short-term symptom control with long-term resilience plans that support maintenance rather than one-off fixes.
Charmaine is teaching two classes at the upcoming Be+Well Las Vegas: Stop Undercharging: Pricing That Grows Your Revenue & Positions Your Expertise and Advanced Care for Melanin-Rich Skin: Science & Precision-Centric Protocols.
Two things: "Make me look like myself again" and "Is this safe?" They're done with extreme. They want results without damage, especially women in menopause and cancer recovery. Real professional estheticians need to be ready with the facts because our clients are more educated than ever.
Nancy is teaching two classes at the upcoming Be+Well Las Vegas: The Future Is Regenerative: Longevity Skincare Strategies for Skin Health Pros and Exosomes, Peptides & NAD+: The Protocol Blueprint for Regenerative, High-Performance Treatments.
Clients are asking for low-maintenance, natural-looking results that still make an impact. Professionals should focus on customization rather than one-size-fits-all techniques and educate clients on what is realistic, safe, and best suited for their individual features.
Kimberly is teaching a class at the upcoming Be+Well Las Vegas: Brow Lamination That Lasts: Safe Techniques for Consistent, Profitable Results.
Clients are asking for results faster, with less downtime, and increasingly informed by what they've seen online; peptides, exosomes, at-home devices, GLP-1-adjacent skin concerns. The instinct is to either dismiss the request or chase it.
The right response is to consult. Ask what outcome they're actually after, educate them on what's realistic in your scope, and build a plan that gets them there safely. Clients don't actually want the trend—they want the result the trend promised them. Your job is to translate.
Ella is teaching two classes at the upcoming Be+Well Las Vegas: The Power Consultation: How to Build Trust, Deliver Results, and Increase Revenue and Your Most Overlooked Revenue Source: The Back Bar.
Clients and professionals alike are asking for more inclusive education and treatment approaches. One of the biggest shifts I’m seeing is a desire to move beyond the traditional Fitzpatrick scale as the gold standard and toward skin typing systems that better represent the global majority and the diversity of skin presentations we see in real practice.
Professionals should respond by investing in continued education, expanding their understanding of inclusive skin science, and learning how to support clients through hormonal transitions with informed, individualized treatment plans.
Sash is teaching two classes at the upcoming Be+Well Las Vegas: Global Peel Techniques for Advanced Estheticians and Stress, Skin & the Nervous System: Advanced Solutions for Inflammation, Pigmentation & Aging.
Clients and guests are asking for personalization, transparency, wellness integration, and real results. Professionals need to listen more deeply, educate confidently, and create experiences and services that feel intentional rather than transactional.
Christina is teaching two classes at the upcoming Be+Well Las Vegas: Beyond Boss Mode: Building a Culture for Growth and Hire Better, Lead Smarter: The New Rules of Building a Team That Stays.
Clients are asking for more than just results, they want experiences, emotional support, stress relief, and personalized care. Professionals should respond by creating more intentional, educational, and holistic experiences while still maintaining strong clinical knowledge and ethical practices. The future of beauty and wellness is blending results with regulation, connection, and care.
Elizabeth is teaching two classes at the upcoming Be+Well Las Vegas: Small Events, Big Impact: Building Trust & Business Through Community Engagement and The Recalibration Toolkit: Practical Brain–Body Techniques to Improve Skin Outcomes.
To attend these classes and learn about the other classes offered at the show, be sure to register to attend Be+Well Las Vegas (IECSC is now part of Be+Well) from June 27-29, 2026. What's more, use code EDSPA20 to get 20% off education classes.