With over six years of experience in the beauty industry, Kimberly Morfin has built a stellar reputation as a brow expert, educator, and trendsetter. She currently serves as Chairman of the Esthetics Committee at San Jacinto College, where she plays a pivotal role in shaping the future of beauty education and standards. Here, Morfin discusses the potential for profit and growth in the brow industry.
In recent years, brows have become the center of attention—and for good reason. From temporary tinting to semi-permanent tattoos, there’s a service for everyone. For professionals ready to level up their business, the opportunities within brow services are immense. Whether it’s creating signature treatments, training future artists, or developing professional-grade products, the potential for profit and growth is unparalleled.
Why Brows Are Big Business
Brows are booming because they tap into three key drivers of today’s beauty industry:
- Social Media Influence: Viral brow videos consistently trend online, sparking demand for brow services.
- Customization: Clients recognize how brows frame the face and seek experts who deliver tailored results.
- Recurring Revenue: Services like tinting and lamination require upkeep every 4–6 weeks, ensuring recurring income.
This growing demand has fueled rapid expansion in the global brow industry, making it a steady and lucrative option for beauty professionals.
Creating Your Signature Services
Success in the brow industry lies in customization and specialization. Tailoring services to meet each client’s unique needs builds loyalty and positions you as an authority. Through detailed consultations and skilled execution, you can create brows that enhance natural beauty and keep clients coming back.
Consider these essential services to elevate your offerings:
- Precision Mapping: Use advanced techniques to measure brows and craft symmetrical shapes suited to the client’s face.
- Custom Tinting: Provide the illusion of fuller brows for 7–10 days, reducing the need for daily brow makeup.
- Brow Lamination: A specialized perm for brow hairs that tames and sculpts unruly brows.
By mastering these services, you’ll deliver individualized experiences that set you apart in a competitive market.
The Power of Upselling and Products
Upselling can turn a standard appointment into a premium experience, benefiting both the client and your revenue. Consider these strategies:
- Aftercare Kits: Offer branded kits to help clients maintain their brows between appointments.
- Professional Tools: Use salon-grade products to demonstrate your expertise and earn client trust.
- Bundled Services: Combine lamination, tinting, and shaping into premium packages or seasonal promotions.
When paired with recurring services, upselling can significantly increase client retention and profitability.
Educate and Empower
Education is a cornerstone of scaling any beauty business. Sharing your expertise through training can unlock new revenue streams while solidifying your reputation. Consider these options:
- Online Training: Teach aspiring artists industry techniques and reach a wider audience.
- Professional Workshops: Host hands-on sessions for beginners and experienced artists alike.
- Mentorship Programs: Offer 1:1 coaching or subscription services for advanced artists seeking to refine their skills.
Having trained over 250 students and built a six-figure business, I’ve seen how education can transform professionals and their businesses.
From Brow Artist to Entrepreneur
The beauty of the brow industry lies in its scalability. Once you’ve mastered your craft, you can expand in countless ways:
- Product Development: Launch professional-grade tools and products for brow artists.
- Salon Expansion: Open a space to mentor other artists and foster a learning community.
- Training Programs: Build comprehensive courses to guide the next generation of brow professionals.
These pathways not only elevate your career but also establish your influence in the industry.
A Personal Journey to Success
My journey began with mobile lash services, but I quickly recognized the potential of brows. By diversifying my skills, investing in training, and focusing on precision, I turned my passion into a thriving six-figure business. Along the way, I’ve developed professional-grade products and mentored over 250 students. This experience reinforced my belief in the power of quality and customization to drive success.
Your Brow Empire Awaits
The business of brows is more than a trend—it’s a gateway to financial freedom and professional fulfillment. By mastering techniques, delivering personalized services, and scaling strategically, beauty professionals can build rewarding careers. Whether you’re just starting or ready to expand, the opportunities in brow artistry are endless. Your ambition is the only limit—take the leap, and your brow empire awaits.
Kimberly Morfin will be teaching a class at IECSC New York, "Brow Perfection: Learn the Latest Innovations in Tinting & Lamination" on March 23, 2025. To attend this class and learn about the other classes offered at the show, be sure to register here to attend IECSC New York from March 23-25, 2025. What's more, use code AMERICANSPA to get 20% off education classes.