Earthlite LLC announced the naming of its operating group as Intentional Wellness Brands (IWB). IWB provides a solid platform empowering its current portfolio of trusted brands, including: Earthlite, Living Earth Crafts, Continuum, and TARA Spa Therapy. “Our mission is to build a platform that empowers great wellness businesses to grow while preserving the authenticity and craftsmanship that made them successful in the first place,” says Rod Derifield, chief executive officer of Intentional Wellness Brands. “By investing with a long-term mindset and supporting our brands with strong leadership and resources, we aim to expand the impact our products and clients have on global wellbeing.”
IWB’ current brands and potential investments align with three core commitments:
- Operational Excellence: Prioritizing sustainable manufacturing, craftsmanship, innovation, responsible stewardship and exceptional customer service.
- Human Impact: Designed to support resilience, improve longevity and health span for their target customers while also creating measurable value for employees, partners, and the communities they serve.
- Planetary Health: Sustainable and ethical business practices, using environmentally conscious materials and durable product design to support long-term global sustainability.
