The Beauty Health Company, home to flagship brand Hydrafacial, has announced the Hydrafacial School Partner Program, designed to support and educate aspiring estheticians. The program introduces Hydrafacial’s groundbreaking skin health technology in the classrooms of accredited esthetic schools across the U.S. and emphasizes the company’s ongoing commitment to estheticians, a fast-growing profession expected to accelerate +9 percent through 2032.
Piloted first with select Paul Mitchell Schools and Aveda Institute locations, the Hydrafacial School Partner Program offers participating schools and their students progressive and enhanced training curriculums, special pricing on Hydrafacial delivery systems and consumables, access to continued education programs beyond graduation, and other special offers throughout the year. "Estheticians have always been Hydrafacial's number-one focus from day one. We are thrilled to expand the Hydrafacial School Partner Program just in time for National Esthetician Day and our annual Estipalooza celebration,” says Andrew Stanleick, president and CEO of BeautyHealth. “We recognize the role estheticians play as trusted ‘skinfluencers’ to their clients, and we will continue to offer innovative products, real-world skills training, and celebrations of estis and their confidence-building craft.”
The Hydrafacial School Partner Program is a natural extension of Hydrafacial’s tradition of education. Known in the industry as a top educator of estheticians, Hydrafacial has trained more than 40,000 estheticians worldwide through its proprietary HFX, HFX Business and Hydrafacial Connect programs, which include modules on Hydrafacial treatment protocols and partner skincare brands, treatment room selling techniques, social media marketing tips, and more.
The Hydrafacial School Partner Program announcement kicks off Hydrafacial’s week-long Estipalooza celebration, leading up to National Esthetician Day on Sunday, October 15. Throughout the week, Hydrafacial will engage with and celebrate estheticians at key events, on social media, and with a dedicated billboard spot running all week on the Nasdaq Tower in New York’s iconic Times Square.