Like it or not, social media is always changing, but what remains a constant is that it is an important part of running a business. Communicating with clients through social media channels is an effective way to show them the latest trends and how your business can help them achieve their lash or brow goals. “Social media is a great way to show before-and-after transformations and share what results are possible,” says Jennifer Humphrey, vice president of business development at GladGirl. “It also introduces lash- and brow-lovers to services they might not even know exist, like lash lifts and brow lamination, lash and brow tinting, and different styles of eyelash extension looks.”
Be sure to follow proper social media etiquette to ensure you maintain your clients’ attention and your business’s positive reputation.
- “Don’t put down someone else’s work. Instead, if you have a new client that has come to you for a lash or brow makeover, share your beautiful creation. What you put out there comes back to you, so if you put out good energy, it will come back to you, as does the same with negative energy. Share the good vibes and the gorgeous looks you have created. Even if you’re a beginner, you’ll find people cheering you on if you keep up the good vibes.”—Jennifer Humphrey, vice president of business development, GladGirl
- “For any professional spa or salon service, always make sure you are being authentic about the before-and-after and provide full disclosure of all beauty treatments and services used. It is also important to share all the details about a product and how to properly use the product on social media so that misinformation and misuse of the product does not happen.”—Alicia Grande, founder, Grande Cosmetics
- “Always post your actual work, not stock photos or someone else’s work. Potential customers want to see the real results that can be achieved when they book an appointment with you. By posting your best work on social media, the right customers will find you, as they will be drawn to your work and satisfied with the results. Also, post testimonials. If you receive a compliment, ask your customer if you can post it. This builds confidence in your services from potential customers and gives your business credibility in your local market.”—Michelle Mirizio, trainer for NovaLash, and owner, Let’s Talk Makeup Studio (West Palm Beach, FL)
Alicia Grande, founder of Grande Cosmetics, offers insight on how to best utilize some of the most popular social media channels today.
Facebook: When I first started Grande Cosmetics, I ran the Facebook page and gathered 100,000-plus followers by reacting and engaging with people who used my products.
Instagram: Instagram is a great place to showcase real results from our users. We leverage the Stories and Reels features for best engagement.
LinkedIn: LinkedIn is great to promote big moments and achievements, such as award wins, new launches, and company culture. Pinterest: Pinterest is the forefront of consumer beauty hacks. We have found that posting DIY beauty solutions featuring our serums with before-and-afters perform the best.
TikTok: We use TikTok to monitor trends and work off the vitality aspect of the platform. Showing off lash and brow results and stitching other creators’ content have proven to be effective on this platform.