According to the International Spa Association, 86% of Stay spa-goers frequent Day Spas,new referral program capitalizes on client cross over.

New York, NY—Spa Finder (, the nation's largest spa travel, marketing and publishing company, today announced its new Spa Finder Partner Program, an initiative that partners Day and Stay Spas in a mutually beneficial relationship. The program is designed to generate incremental revenue for Day Spas, while helping resort and destination spas expand their client base.

"The International Spa Association has found that 86% of stay spa-goers also frequent Day Spas, clearly indicating that Day Spas are the gateway to a Stay Spa visit," said Pete Ellis, Chairman and CEO of Spa Finder. "This program makes sense because the health and stress-reducing benefits of the spa experience are ideally realized through a combination of regular Day Spa visits enhanced with occasional destination and resort spa visits."

"Because we have strong working relationships with both types of spas, as well as access to the largest number of spa-goers in the world, Spa Finder is uniquely suited to bring about such a relationship," continued Ellis.

In addition to the incentive-based revenue sharing opportunities, the new program gives Day Spa owners and managers the opportunity to visit resort and destination spas, experiencing the benefits of a Stay Spa experience firsthand, while networking with other spa professionals.

"It's about time Day and Stay Spas started working together," said Wendy Bosalavage of American Leisure Corporation, operators of over 70 fitness clubs and spas. "This is a great, no-cost revenue model for Day Spas. We look forward to launching the program throughout American Leisure's entire network of fitness clubs and spas."

Spa Finder formed an Advisory Board to determine the format of the program, which is now being rolled out across the nation. Spa Finder will provide Day Spas with promotional and marketing materials that will direct their clients to book spa travel directly through the Spa Finder Call Center.

Participating Day Spas must qualify to be part of the network and will then be added to the Spa Finder website, included in the Day Spa zip code search and will get expanded exposure through Spa Finder Magazine. In addition, the first 40 Day Spa owners or managers that sign up and are approved will receive invitations to the first intimate networking retreat at Red Mountain Adventure Spa (St. George, Utah) taking place January 27-30.

Nancy Griffin of SpaTrade is heading the initiative for Spa Finder and advisory board members include:

Peggy Wynne Borgman, Preston Wynne Day Spa
Wendy Bosalavage, American Leisure Corp
Angela Cortright, Spa Gregories
Richel D'Ambra, Pierre and Carlo Day Spa
Dee Mattos, DePasquale/Avance
Bella Schneider, La Belle Day Spas
Marian Urban, The Sterling Institute

Day Spas can sign up by contacting Nancy Griffin directly at 415-987-0012 or [email protected] or by filling out the form at

About Spa Finder
As the world's leading spa publisher, spa travel reservation service and spa marketing company, Spa Finder is considered the authority on all things spa-related. In fact, The New York Times recently cited the 1986 founding of Spa Finder as a milestone in the growth of the worldwide spa industry. Having assembled the world's largest and finest network of spas and the world's largest spa consumer database, Spa Finder connects consumers with their ideal spa experiences—whether they are looking to visit a local day spa or to embark on a vacation or retreat at a stay spa. Spa Finder, with offices in New York and San Francisco, publishes Spa Finder Magazine, the leading publication devoted to spa travel. The company operates Spa Finder Travel, which handles requests and reservations for a quarter-million spa vacations annually, Spa Finder Gift Certificates, and, the most complete Internet source and free reservation service for the spa experience.

Media Contacts:
Cassandra Cavanah
RBI Communications, Inc.
323.960.1360 ext. 30
([email protected])

Maggie Marshall
RBI Communications, Inc
323.960.1360 ext. 31
([email protected])