Professional Development Training held at The Ritz-Carlton, Lake Las Vegas

HENDERSON, NV — Resources & Development, the hospitality full service spa and hotel management consulting company, is offering an intensive four-day Spa Management Seminar designed to address the specific needs of spa hospitality professionals.

The Spa Management Seminar is an intimate program and is specifically designed for spa executives, directors, managers, hotel executives, controllers, general managers and spa owners. The program will cover the following objectives:

• Budgeting
• Analyzing P&Ls
• Negotiating with a sales and marketing team
• Training techniques
• Motivating staff
• Yield management
• Maximizing profitability
• Implementing successful public relations
• Maintaining consistency in spa services
• Studying best practices

The Spa Management Seminar will be held September 13-16, 2004 at The Ritz-Carlton, Lake Las Vegas, Nevada's newest AAA Five Diamond-rated resort. With an Italian-inspired spa and fitness center ranked #7 in the US, abundant recreation and water sports and one of the leading restaurants in America, the resort is rated the best hotel in Las Vegas by "The Unofficial Guide to Las Vegas 2004."
With this program, Resources & Development will offer a unique Spa Lab where participants will assume the roll of a guest to study best practices and how it feels to be in the shoes of a guest. Participants will enjoy an afternoon in the 30,000 square-foot Spa Vita di Lago at The Ritz-Carlton, Lake Las Vegas. Spa Vita di Lago is a sanctuary where truth, beauty and freedom meet mind, body and soul. At the end of the Spa Lab, participants will discuss what factors can drastically impact profitability, how the check-in and check-out process could be stream-lined, identifying what kind of staff personality is needed to provide five-diamond service and why consistency is so important.

The program is complete with speakers with a variety of hospitality backgrounds. Ms. Sheri J. Broedlow, currently a public relations consultant, will review public relations strategies and how to implement successful media campaigns. Her background is with hotel companies such as Bellagio, The Mirage, MGM Grand, Treasure Island, Golden Nugget and Bacara Resort & Spa.

Mr. Jack Burkam, former vice president of sales and marketing and general manager, with companies such as TWA, Las Vegas Hilton, Sonoma Mission Inn & Spa and Mirbeau Inn & Spa will review a variety of ways participants can maximize their spa and hotel performance. He will share successful strategies all geared toward maximizing profitability.

Ms. Zahira J. Coll, creator of "Ready-to-Use Business Tools" for spas and resorts and former human resources director, executive spa director and resort manager, will inform participants of human resources principles and share lessons learned in managing
and motivating various personalities unique to the spa world.

Mr. Skip Williams is a recognized industry speaker and author of "The Reluctant Spa Director and The Mission Dream," "Ready-to-Use Business Plan with Financials," and "How to Build a Spa," amongst other publications. Mr. Williams will review finance principles, compensation systems and evaluating profitability.

The Spa Management Seminar is $1,795 for the first participant and $1,495 for each additional participant from the same property or company. Fees are inclusive of:

• All course material
• Continental breakfast each morning
• Coffee breaks
• One 50-minute spa treatment (Spa Lab)
• Cocktail reception
• Certificate of completion

For more information or to reserve your space, please contact Resources & Development at (702) 436-0371 or visit

Resources & Development—collaborative efforts in the hospitality industry—is the fastest growing resource for consulting, coaching and support services for the spa and hotel industry. Specializing in start-up operations and facility enhancements for existing businesses, Resources & Development focuses on the operational development of facilities, design feasibility and human resources. Resources & Development experts provide assistance with facility concepts, marketing and sales strategies, service menu design, maximizing profitability, recruiting and training staff and creating successful business guidelines and practices. Resources & Development is headquartered at 2430 Pickwick Drive, Henderson, NV, 89014. For more information or to retain services, please visit or call (702) 436-0371.