Dear American Spa readers,
You may have noticed a few changes on the American Spa website. The American Spa team has been rolling out subtle site improvements over the last few months, but today's redesign features likely caught your attention. These changes advance our mission to bring you the news and insights that are most essential to you in user-friendly formats. I’m excited to share with you the latest updates, including color-blocking and font changes.
On our homepage, you’ll find:
- A more detailed and visually appealing hero section at the top of the page with our latest content.
- Just below that, a row of posts on one of our hottest topics.
- An Editor’s Choice section so you don’t miss our premier coverage.
- An easier-to-read content well as you scroll down the page.
- Recommended content so you can explore the topics that interest you most.
Many of these changes were informed by you, based on aggregate user behaviors, heatmapping, and feedback. Other changes were informed by overall trends in web design and changing expectations in our markets.
We are thrilled to have you experience the new American Spa, and the changes don’t stop here. We’ll be rolling out more design improvements in the coming months. Watch this space for more announcements related to these changes.
So, have a look around and let us know what you think. We hope the improved experience makes you want to stay just a little bit longer, dive a little bit deeper, and check back regularly.
Nicole Altavilla
Head of Content