Alicia Keys's Beauty Brand Launches New Peptide Serum

Keys Soulcare, a lifestyle beauty brand created by Alicia Keys with board-certified leading dermatologist Dr. Renée Snyder, has launched the Truly Becoming Multi-Benefit Peptide Serum, which helps to plump, hydrate, and visibly reduce fine lines and wrinkles with a poly-peptide complex and marine bamboo. Clinical results showed 97 percent of subjects experienced an instant improvement in the appearance of fine lines and wrinkles*, while 98 percent saw an increase in skin hydration immediately* and 100 percent experienced an improvement in the appearance of fine lines and wrinkles in just seven days*. “Truly Becoming Multi-Benefit Peptide Serum is such a powerful offering to include in your daily ritual,” says Keys. “My own ritual for this serum begins by washing the day off with Golden Cleanser or Nourishing Cleansing Balm. Then, I love to spray the beautiful Reviving Aura Mist and follow it with this serum. Sometimes I’ll use the Obsidian Facial Roller to really help stimulate my skin. I then complete the ritual with Rich Skin Transformation Cream, and my skin really does feel nourished, refined, softer, and smoother. And so does my soul.”


Truly Becoming Multi-Benefit Peptide Serum was mindfully formulated with key ingredients sourced to plump, hydrate, and rejuvenate the skin. The formula includes:

  • Poly-Peptide Complex, a potent amino acid formulation that helps to visibly firm and improve skin tone.
  • Marine Bamboo, a highly effective seaweed extract that helps reduce the appearance of fine lines.
  • Multi-Weight Hyaluronic Acid, a powerful hydrator in high and low molecular weights that helps keep skin hydrated for a plump, smooth look.

Truly Becoming Multi-Benefit Peptide Serum is dermatologist-developed, clean, vegan, cruelty-free, non-comedogenic and fragrance-free.

*Based on clinical results