Bio-Therapeutic has updated its carton and primary packaging, a first for the brand in almost a decade. The new design features the company’s signature hues of blue and silver, but offers professionals and clients simplified navigation, and enhanced explanation of the ingredient technologies. “We’ve always prided ourselves on being a refreshingly to-the-point brand,” says David Suzuki, CEO of Bio-Therapeutic. “As we continue to expand globally, we felt it important to make our packaging as simple and easy to understand as possible. Our consumers don’t want frill and fluff, they want results, and our new BT-Ceuticals packaging gets the right formula into their hands faster.”
In addition to updating the packaging design, the brand has also simplified navigation by clearly designating those formulas designed for professional use, and those that can be used in the homecare regimen and treatment room alike.