Spas on Cruise Ships Boost Revenues

A recent New York Times article states that spas outrank all other cruise ship amenities in terms of popularity and revenue potential. 115 cruise ships have full-service spas spas, 90 percent of which are operated by Steiner Transocean, based in Nassau (104 spas). In 1985, Steiner had 3 on-board spas, growing to 54 in 1994. Judith Jackson operates a spa on aboard Radisson's Seven Seas Navigator, with a second spa scheduled for opening the Seven Seas Mariner.

The article reports that from a cruise lines' point of view 'spas are a great moneymaker.' More men are frequenting the spa, and cruise passengers are becoming savvy spa-goers, opting for exotic treatments as much as basic massage. Windstar Cruises 308-passenger Wind Surf offers 55 separate spa treatments, including the Ionithermie Slimming Treatment, which are also available on select Holland America, Crystal, Disney, Seabourn, Royal Caribbean, and Cunard lines.

Plans for two 320-passenger Canyon Ranch Cruise Ships are on hold indefinitely. The design called for 54,000 square feet dedicated to spa, fitness, and health. 40 percent of the proposed 300 crew members would be health and fitness specialists.