In celebration of this year’s Dioriviera capsule collection, Dior is taking over the pool at the iconic Beverly Hills Hotel this summer. The upper deck is transformed with pink and gray Dior surf inspired cabins which frame the outside of the pop-up boutique. Dior has reimagined the interior, molding the space to reflect a sandcastle. Each corner is adorned with details including life-size sand giraffes, lions, flora and fauna. In a stunning visual, sculptures shaped as the iconic Lady Dior emerge from speckled sand walls. To further enhance the immersive experience, toile de Jouy wrapped skylight roof offers guests a glimpse of the California blue sky.
The continually reinvented Dioriviera capsule collection designed by Maria Grazia Chiuri is an invitation to escape and enjoy the summer holidays. Dior fundamentals, such as the toile de Jouy print and bayadere stripes are illuminated in shades of pink and gray — a special palette curated for the Fall 2023 collection. Toile de Jouy, a timeless symbol revisited by Maria Grazia Chiuri, is revealed throughout skirts, dresses, shorts and swimsuits in shades of pink and gray, tones dear to Monsieur Dior. The motif is also incorporated on silk scarves, the Lady Dior and Dior Book Tote bags as well the Dway mules and J'Adior pumps. Mediterranean elegance is embedded in the Dioriviera allure and reflected through marinières and straw hats.
As an extension of this sunkissed wardrobe, Dior Maison essentials are also recreated with the summertime in mind. Pieces such as a surfboard bearing the “Christian Dior” signature, a yoga mat, parasol, and several beach games, make the perfect pairing for a beach day or relaxing by the pool. To brighten up the home, shoppers will enjoy a series of decorative objects, tableware, placemats, and embroidered cushions in the new signature Dioriviera colors.
In addition to the boutique, Dior has created an exclusive Le Jardin Des Rêves Dior Spa Cabana. Available exclusively for hotel guests to reserve daily, this indoor-outdoor spa cabana is complete with a treatment cabin adorned in Toile de Jouy and a relaxation suite of rattan furniture complete with Dior Maison accents. In this setting, Dior provides a luxury experience including a prime location at the pool, a top-flight treatment program of four tailor-made signature treatments for the face and body, exclusive gifts and more.