I’ve always been a big fan of Dermalogica’s education efforts. I think that what Jane Wurwand, the founder and owner of Dermalogica, and her team have done to provide both estheticians and consumers with the tools they need to manage all things skin is amazing. So I was thrilled to witness their latest education effort in person last week in Scottsdale, AZ. There, the company launched the first of many hybrid Learning Centers.
This new 2,600-square-foot facility brings together consumer and professional education classrooms, professional treatments, and retail sales under one roof. The first of its kind, the center is intended to be a creative incubator developed to support professional skin therapists in refining and deepening their skill sets in order to enhance the success and profitability of their businesses. The Center will also dedicate 600 square feet for a retail area, combining Dermalogica’s professional training space with an interactive client center for skin health.
“From the beginning, our company has defined itself by an emphasis on both consumer education and the skincare industry’s most demanding professional training,” says Wurwand. “The expertise of the skin therapist, and the client’s interaction with the skin therapist, have always served as the basis for our unique prescriptive selling approach to retail. Under our new plan, we will now centralize all of Dermalogica’s key brand assets, for greater marketplace potency and effectiveness.”
This consolidation process will create sites for ongoing Dermalogica and The International Dermal Institute professional education, product launches, and Guest Speaker Evening events. Consumers will be able to purchase Dermalogica products, experience the brand’s signature MicroZone treatments, and receive complimentary product sampling, one-on-one Face Mapping and Skin Bar consultations, seven days a week.
This is the first of many new hybrid centers on the horizon for Dermalogica. The next outpost will open in Atlanta. For more information, visit education.dermalogica.com.