Rosewood Hotels and Resorts is celebrating the opening of Rosewood Phuket, which opened November 20. The new opening marks the global launch of Asaya, the Rosewood integrated wellness concept, known for its deep roots in self-acceptance and self-discovery. As one of the world’s top destinations for wellness-conscious travelers, the Rosewood brand chose the southeast Asia locale as it is an ideal fit for the first Asaya property, thanks to Thailand’s culture of mindfulness, practices of ancient massage techniques, and exotic surroundings.
“With an intense focus on offering truly personalized wellness, Asaya guests experience a hands-on, carefully curated and intuitively guided experience that unlocks unlimited possibilities to achieve their specific goals,” says Niamh O’Connell, Rosewood’s group vice president, guest experience and wellness. “These teachings will enable them to continue their commitment to wellness long after they leave.”
The Asaya guest experience begins with the resident wellness practitioner, Steve Harvey, who curates individual treatments or programs for the Rosewood Phuket guests. Harvey is a holistic healer, life and relationship coach, and advanced bodyworker who has worked with clients across the globe. "Today's wellness-conscious guests are looking for more than a traditional spa and want to explore deeper realms of holistic well-being for the body, mind, and spirit,” says Harvey. “We strive to help guests achieve a more profound self-understanding so that they can more easily embrace self-acceptance and in turn be guided on their own path to true wellness."
Combining personal wellness with fitness and nutrition, guests can choose from six customizable wellness retreats, ranging from one to 14 days in length. Designed to promote mindful eating, healthy sleep, inner peace, energy and balance, the retreats incorporate meditation and yoga immersion to help guests re-engage with any loss of synergy and balance in their lives.
The hallmark of the guest experience at Asaya is the Wellness Atelier. Red and sweet basil, kaffir lime, lemon balm, Thai curry leaf, and pandanus ingredients from the property’s garden are crushed and blended into individual recipes to create customized scrubs, wraps, masks, and herbal compresses for guests. Guests can also choose to hand-select their medicinal herbs to help prepare the mixture. The healing ingredients are also incorporated into powerful aromatic oils that are used in Asaya Atelier Body Path rituals like a variety therapeutic massages.
Guests experience a seamless flow throughout Asaya’s tranquil indoor and outdoor spaces, including several open-air areas for relaxation before and after treatments or for energy rebalancing at a daily Tibetan singing bowls ritual. Each of five double treatment suites features an outdoor relaxation area with rain shower and deep soaking tub.