As the industry shifts its focus to a more integrative model, The Well (New York City) is poised to transform the wellness experience with its holistic approach. Set in the heart of the Flatiron District, the new wellness club is being branded as a “complete ecosystem for wellness.” It brings together various Western doctors and Eastern healers to create an integrated and customized experience to help members optimize their health and wellness. While membership isn’t cheap—general membership is $375 a month, and the 32-and-under set benefit from a discounted monthly rate of $210 (both are subjected to a $500 initiation fee)—it does have its advantages, particularly for those who spend a healthy amount on fitness classes, spa treatments, and more. Membership includes access to practitioners trained in a variety of modalities, such as acupuncture or reiki; unlimited access to club amenities; monthly, personalized one-on-one sessions with a dedicated health coach; unlimited yoga, meditation, and movement classes; access to private training and personal trainers; a curated weekly program; and more.
“The Well has been designed by Rose Ink Workshop with the goals of facilitating connection, inspiring imagination, expanding consciousness, and creating an oasis of positivity and comfort,” says Garcia-Tunon. “Each treatment room is named after a constellation and features crystal sconces that provide a relaxing glow when the lights are dimmed. Our treatment beds were custom-made for the club and feature nine inches of Strata memory foam and built-in infrared heaters for deep muscle relaxation.”
Focused on delivering transformational experiences, the club offers a range of healing services. Members can take advantage of traditional Chinese medicine, Ayurveda, functional medicine, mindful movement, sports medicine, health coaching, vibrational energy healing, bodywork, and more. “The treatment menu was born from our complete ecosystem for wellness,” says Garcia-Tunon.
One of the club’s most buzzed about treatments is The Integration (starting at $270, 90 minutes), which combines various techniques and healing modalities and can include up to three therapists working on a member at one time. According to Garcia-Tunon, the menu was developed and guided by the club’s best-in-class health coaches and practitioners. For example, Frank Lipman, M.D., a pioneer of integrative and functional medicine, chief medical officer at The Well, and founder of Eleven Eleven Wellness Center (New York City), directs The Well’s functional medicine offerings.
The club also partnered with Aimee Raupp, a licensed acupuncturist, herbologist, and founder of Aimee Raupp Beauty. Raupp, who serves as head of traditional Chinese medicine for The Well, produces handcrafted skincare that helps balance the hormones and rejuvenate the skin.
With 140 team members, 60 percent of which are full time, The Well is focused on empowering its members to take control over their health and wellbeing. In addition to the many wellness offerings, the club also features a curated retail operation. According to Garcia-Tunon, a retail and product development team is constantly sourcing the best in clean beauty, wellness-enhancing supplements, fitness apparel, and more. The real draw, however, remains the wealth of knowledge available to members. “We have built an incredible team of talented practitioners whose expertise spans across healing modalities,” says Garcia-Tunon. “As we grow and expand our offerings here and at future club locations, one of our challenges will be continuing to find exceptionally talented practitioners who are passionate about working within an integrated model.”
- OWNERS: Rebecca Parekh, Sarrah Hallock, and Kane Sarhan
- VICE PRESIDENT OF OPERATIONS: Vivianne Garcia-Tunon
- OPENED: September 2019
- SPACE: 18,000 square feet; 10 treatment rooms
- PRODUCTS AND EQUIPMENT: Aimee Raupp Beauty, Caldera + Lab, Caudalie, Dyson, Elemental Herbology, LXMI, Purequosa, Snowfox
- INTERIOR DESIGNER: Rose Ink Workshop (New York City)