Set in the foothills of the Great Smoky Mountains, Dollywood’s DreamMore Resort (Pigeon Forge, TN) is designed to appeal to the entire family. The 300-room property is located next to Dollywood theme park and Dollywood’s Splash Country Water Adventure Park. This past year marked the debut of The Spa at Dollywood’s DreamMore Resort, featuring a glamorous and glittery decor with plenty of sparkle. Not surprisingly, the spa devotes the same attention and care to family friendly fare as the rest of the resort. “Whether our guests are staying here at the resort or are local residents who want some pampering, our typical spa guests are very family-oriented,” says spa director William R. Smith. According to him, spa-goers could be a mother-and-daughter combo, a husband-and-wife duo, or a group of girlfriends enjoying a getaway. The kid-friendly spa also welcomes guests as young as four for manicures and pedicures. Guests 13 and older can experience treatments as long as a parent is present and a consent form has been signed.
In developing the menu, consideration was given to how the products and treatments would fit with the Dollywood DreamMore brand as well as guest demographics. To appeal to younger spa-goers, the menu includes treatments such as the Bedazzled Butterflies Manicure (starting at $30, 35 minutes) and Pedicure (starting at $35, 35 minutes). For teens, there is the Cotton Candy Creation Facial (starting at $95, 50 minutes; $125, 80 minutes), which uses Skin Authority products to target the special needs of their skin. There is also the Pampered Pair “Shared Time” Massage for Parent and Child (starting at $180, 50 minutes) for relaxing together.
According to Smith, Scents of the Season Body Treatment (starting at $95, 50 minutes) and Touch of the Season Manicure (starting at $40, 50 minutes) and Pedicure ($55, 50 minutes), which highlight seasonal ingredients, scents, and colors, have proven to be among the spa’s most popular treatments. Inspired by its location, the spa also features a variety of aptly named services, such as the Smoky Mountain Mist Soothing Facial (starting at $95, 50 minutes), the Southern Warmth Deep Tissue Massage (starting at $95, 50 minutes; $125, 80 minutes), and the Sweet Tea Surrender Body Treatment (starting at $95, 50 minutes).
In addition to fitting the brand and location, the product lines offered education so that the staff would be well-prepared to provide the most beneficial services. Skin Authority was selected for the spa’s facials and FarmHouse Fresh for the spa’s body treatments and manicures and pedicures. “A sample of FarmHouse Fresh body lotion is placed in every guest room, so that all guests feel pampered and have the opportunity to use products available in the spa,” says Smith.
With six full-time and nine part-time employees, the spa is able to accommodate approximately 72 guests each day. While helping them to relax is the main priority, boosting retail sales is also important. According to Smith, retail makes up about 25 percent of the spa’s profits. “There is a major effort put into training staff and telling our guests what retail products complete the spa services they received,” he says. “It is not a five-star service unless the guest has an experience with retail.” Of course, after a day enjoying Dollywood’s many parks and amenities, it’s the perfect place to get dolled up for a night out on the town.
Owner: The Dollywood Co.
Spa Director: William R. Smith
Opened: August 2015
Client Base
80% female
20% male
Space
1,861 square feet; 3 treatment rooms
Products
FarmHouse Fresh, La Bella Donna, My Bath Bakery, OPI, REF, Skin Authority
Equipment
Living Earth Crafts, Millennium Systems International
Interior Designer
Foda Design (Decatur, GA)
Architect
Fugleberg Koch (Winter Park, FL)