High-touch goes high-tech thanks to the debut of self-service beauty bar FaceX (Beverly Hills, CA), which provides a new twist on the self-care service model with a fully app-automated facial experience that promotes convenience and customization.
Founded by Abhishek Boinpally, a spa and salon veteran, and Jothi Prasad, a software engineer from Silicon Valley, FaceX incorporates an innovative app to make appointments, check in, pay, tip, and view a recommended homecare routine. It also allows guests to personalize their experience by customizing the lighting, aroma, and music. There is even a “do not disturb” option to ensure a chat-free environment.
“We conducted extensive research and found that there was a need in the marketplace for a better and more streamlined customer experience,” says Prasad. “Everything about FaceX is driven by the findings from our consumer research and the company’s commitment to deliver a superior self-care experience that respects your time, clean products that nurture your skin, and a price tag that is easy on your wallet.”