SpaTrade will release the first of a series of spa industry reports on March 1st. The Path To ProfitabilityTM For Day Spas and Path To ProfitabilityTM for Resort Spas reports focus on the top ten trends impacting the spa industry, and provides fundamental business practices to best take advantage of these trends. "Our focus is not just to bring you dry statistics — rather, we want to enlighten you, and show you the significance of what's really going on," says SpaTrade president Nancy Griffin.

The goal of the Path to ProfitabilityTM reports is to provide practical tactics to help spa owners and managers grow their businesses and compete in an increasingly difficult environment. "Things are kinda scary right now," says Laura Higgins, SpaTrade's VP of Marketing. "Times are rough, the economy is slumping, and people are cutting back on so-called "indulgences" in theirs budgets. At the same time, the level of sophistication of spa consumers has risen, and spas have had to rise to meet the challenge. Unfortunately, many have not done so."

"At SpaTrade, we are in the trenches", says Griffin. "We are constantly mining data on the spa, hospitality, fitness, beauty, and healthcare industries--combing countless publications, attending tradeshows, and networking with top professionals. This keeps us on top of what is going on in this wildly changing industry. In addition, we are able draw upon the expertise of our team of industry experts to access cutting edge information that will immediately impact the bottom line."

The reports can be purchased online at The cost of the reports in PDF form is $49 for SpaTrade members, and $75 for non-members ($10 extra for a hard copy mailed USPS Priority Mail.)