As the operator of a day spa, salon, or esthetics clinic you've no doubt by now discovered one undeniable reality: that hard work and huge sales doesn't always mean a decent income for you. In the competitive day spa and on-line retail markets, branding your own line is one of the few ways to make a profit and build loyalty from your customers.
In the business improvement Webinar, Get Branded! How a House Brand Builds Profit, Douglas Preston of Preston Inc. will cover the top 7 reasons to have your own brand through Private Label. "I typically offer the following recipe when people ask me how to build an anonymous name into a well-respected brand, says Preston, "Find something of quality to sell, put your name on it and, in an excited and attractive fashion, NEVER SHUT UP ABOUT IT!."
Former New Orleans Miss Celie's Spa Orleans owners Keith & Andre West-Harrison will also discuss their spa's move to a "Spa Orleans" brand. The simple process created much needed revenue and a 300 percent increase in retail sales! They will walk you through the simple process from brand creation to selling your first professional-quality serum with 800% mark-up.
Register Here for the SpaTrade Webinar that will change the way you do business. March 27, 2006 at 4 PM PST!
Webinar Speakers
Douglas Preston, CEO Preston, Inc.
Douglas Preston is among the spa industry's most influential business leaders. His leadership vision was instrumental in making his former business, Preston Wynne Day Spa in Saratoga, California, nationally known for its innovative operations and superlative customer service systems. Twice capturing Modern Salon Magazine's "Salon of the Year" award, and multiple winner of Spa Management Journal's "Spa of the Year" award, Preston Wynne's success has become the spirit of his present enterprise, Preston Incorporated, an internationally acclaimed business improvement company and private label skin care product manufacturer. The company's product collection is quickly becoming the preferred source for progressive aestheticians today.
Mr. Preston is a frequent lecturer in the spa industry, a sought-after motivational speaker and trainer, and the author of numerous articles for spa and aesthetics professional publications. He is regarded as a top expert in the industry and has been featured on CNN as well as in Spa Management Journal, and USA Today. He serves as editorial advisor to several successful trade magazines. Mr. Preston currently serves on the Day Spa Association Board, is the past President of Aesthetics International Association (AIA) and a member of the Australian Spa Association (ASpa) and NCEA. As a business coach he has helped numerous spa operators in the United States and abroad achieve high levels of efficiency and profitability. Preston's spa management seminars are conducted internationally to a wide audience, including operators and managers within the rapidly growing medispa industry.
Keith & André West-Harrison, Strategic Partners, Preston Professional Consulting and Education,
Keith & Andre West-Harrison took their varied business experience and created the French Quarter's first luxury spa oasis, Miss Celie's Spa Orleans. Miss Celie's became the top rated New Orleans spa within two years of opening.
Now part of Preston Professional Inc., Keith and André train spa owners and therapists how to be successful and satisfied in their careers. Known for their motivational and entertaining presentations, Keith & André teach their "client first" sales and customer service methods at spa seminars, tradeshows and in private classes at client sites. This proven approach allowed their spa to realize a 300 percent increase in retail sales!
Keith & André's success has been featured in American Spa, Skin Inc., Spa Management Journal, Entrepreneur and Vogue magazines.
Their journey to create a profitable spa has been captured for two seasons on the AOL online reality show The StartUp. During this time they overcame all the typical issues that plague day spas: employee turnover, morale, training, retail sales and more. The AOL for Small Business feature continues through 2006.
Through their coaching and mentoring programs they help owners to use management systems that make their business profitable and personally rewarding.
For more information, visit the Preston, Inc. listing in the SpaTrade Buyer's Guide