This article is brought to you by a sponsor of the 2021 Fitness Technology Summit (Nov. 3-5, 2021, in Washington, DC) put on by Daxko. Club Industry is a media partner of the event.
Physical activity has become more than just about fitness. As someone with the power to keep people moving and healthy, now is the time to do as much as you can for your community.
When it comes to moving forward and encouraging people back into facilities for the ultimate club experience, it’s important that we meet members where they want to work out. Helping people get comfortable with physical activity in and out of the gym has never been more important. The following four tips will give you an idea of how Myzone can bring your gym members together and keep them longer.
More ways to wear, more ways to move. Myzone recently launched the MZ-Switch, the world’s first interchangeable heart-rate monitor for the gym, outdoors or in water. The MZ-Switch overcomes the biggest objection prospective movers have had over the last 10 years -- the perception that a chest strap heart-rate monitor will be uncomfortable. We listened to the feedback from the field and introduced an option for the arm and wrist, reducing friction for new users to get started. The Myzone device helps you to reach more of your membership, which will make more members feel even better about their exercise routine and enhance their lifetime value for your business.
Communicate on a deeper level. It’s no longer just about people working out in the gym. Give your members options and alternatives and remain connected no matter where they choose to exercise. Once a “nice to have”, a strong digital product with genuine studio buzz is now an essential part of any gym’s offering. That’s why we created live classes with real-time feedback so your members can get more from Myzone to achieve their fitness goals. The MZ-Remote platform hosts hundreds of classes for anyone to join, from cardio club workouts to strength training, yoga, HIIT classes and boxing sessions. Group exercise is a pillar of community within the fitness and physical activity sector. Through a shared experience, more people are inspired to move and create a positive effect on body and mind over a longer time period.
Reward everyone’s effort. Myzone rewards effort not fitness, motivating everyone to work harder. Myzone creates a handicap for every user, based on their maximum heart rate, which means members can have fun competing with anyone on a level playing field. Myzone transforms tame group training sessions. Add a competitive edge with live workout data your members can see on the big screen. Give in-the-moment feedback and watch as beginners race ahead of gym bunnies and go for their goals. No more hiding at the back, your members will be fighting for the front spot.
Make physical activity fun. Myzone has its own social network that allows your members to connect and compete with your gym and other movers all over the world. Use it to follow friends, analyze workouts, then ‘like’ or comment on their efforts to stay connected. You can also gamify the workout experience using facility-wide challenges. Creating a challenge within your community brings another level of engagement, motivation and reward for more people. Take a look at the upcoming Myzone challenges for the months ahead, with some ideas on how to replicate your own competitions to get everyone moving. Combine a Myzone global challenge with a local challenge for your community for the most effective results.
Drive lifetime value for your business. So, what do you need to know to ensure success for your members and clients? Myzone has the power to add value and bring fun, fair fitness to your facility, which will help you as a fitness business professional to reach further into your membership population. That means you’re making more of your people feel good about exercise and driving their lifetime value for your business.
You can’t buy loyalty. But together, we can build it with an unbeatable connected experience. For more information on how Myzone can impact your members workout experience, schedule a call with a team member here.