TRCo Marketing, The Reward Company, is a global promotions agency that represents and manages marketing campaigns for brands such as Toshiba, L’Oreal, Samsung, and Colgate-Palmolive. The company is now making marketing and customer acquisition accessible to spas and salons through affiliation with leading beauty brands, offering free memberships to give spas and salons exposure and marketing communication, access to new clients, customer acquisition and trial, social media coverage, and more. “We are drawing a line between rational decisions, such as discounts that engage consumers for just a moment and emotional highs that by nature last a lifetime,” says Mike Scalera, CEO of TRCo Marketing, North America. “It really makes sense when you think about it. Rational decisions are made in your head while emotional decisions come from the heart. We are working to foster that emotional, heartfelt connection between people and brands.”