Set in the host city for the 2017 World Beard and Mustache Championships, The Spa at Four Seasons Hotel Austin (TX) couldn’t have timed the debut of its new Whiskey and Whiskers Treatment ($90, 25 minutes) any better. The service, which combines elements of a traditional facial, capitalizes on the fact that more and more men are sporting beards these days. It involves a deep cleansing and a gentle exfoliation, a hydrating beard mask to control frizz, a hot towel soak, a relaxing face massage, and a conditioning application of limited-edition Whiskey Barrel Aged Beard Oil from Texas Beard Company.
Guests also enjoy access to the Fitness Center, which like the spa, was part of a multi-million-dollar enhancement earlier this year. Whether they are preparing for the upcoming competition in September or prepping for no-shave November, they won’t want to miss the accompanying shot of Texas-made Treaty Oak whiskey served neat to match their freshly groomed beard. “There are only a few cities in the U.S. where a beard facial makes perfect sense, and Austin is one of them,” says spa manager Stacy Gill. “I love that it speaks to the city’s uniqueness and 'Keep Austin Weird' vibe.”