Guys Guide

“Wholesome and natural ingredients, like organic cactus puree, real Kentucky bourbon, and brown sugar, make our Toned Ranger and Gentleman’s Hot Whiskey Scour men’s treatments very popular. They provide feel-good pampering but with a masculine edge.”—Shannon McLinden, founder and CEO, FarmHouse Fresh (www.farmhousefreshgoods.com)

“Vitamin C and Deanol tend to be popular ingredients for men who are starting to become more concerned with aging. Vitamin C stimulates collagen production in the skin, and Deanol lessens deep wrinkles and fine lines.”—Jean Shea, president, Biotone (www.biotone.com)

“Anti-aging ingredients, such as peptides, are becoming more popular, as are soothing extracts, such as green tea to provide relief after shaving and hyaluronic acid to provide moisture. Men are also becoming more aware of the importance of a daily SPF.”—Karen Asquith, national director of education, G.M. Collin Skincare (www.gmcollin.com)

“Stone crop is a succulent known for its healing and hydrating benefits and an ideal ingredient for men. Its versatility for skincare is perfect for multitasking products that men love.”—Boldijarre Koronczay, founder and president, Éminence Organic Skin Care (www.eminenceorganics.com)

“Because shaving sensitizes the skin, men prefer calming and refreshing actives. Guinot’s Nettoyant Cleansing Gel, which can be used as a cleanser and a shaving gel, features menthol. It’s an ingredient that refreshes while eliminating bacteria should they cut themselves.” —Elizabeth Murchison, director of education, Guinot (www.guinotusa.com)

“Men are less ingredient focused and more about aromas, sensations, and results. They are drawn to the earthy scents and energizing, cooling sensations of peppermint, spearmint, and blue agave. Actives like salicylic acid, peptides, mineral extracts, and retinols will soon garner their attention.—Rhonda Allison, founder, Rhonda Allison Cosmeceuticals and RA for Men Skin Care (www.rhondaallison.com)

“A man’s active, athletic, and stressful lifestyle combined with facial hair can lead to congested skin. Men are looking for detoxifying ingredients to deep clean the pores and prevent ingrown hairs. Minerals are a popular choice.” —Lisa Heinemann, sales director, Sothys USA (www.sothys-usa.com)

“Men want very active, non-irritating ingredients, like Tego Cistus. Derived from pink rock rose, it is a powerful antioxidant that provides DNA protection from UV radiation and  environmental stress that causes ‘inflamm-aging’ (aging due to inflammation).”—Aleks Vranicic, BA, LE, vice president of sales and technical training, Vitelle Dermatology Laboratories (www.vitellelab.com)

 

“Men have thicker, denser skin that produces more oil, and they shave daily, which causes discomfort. Echinacea solves these problems as an astringent to rebalance oiliness and as a skin soother to reduce irritation.”—Lisa Polley, director of education and business development, Jurlique  (www.jurlique.com)

 

“Wholesome and natural ingredients, like organic cactus puree, real Kentucky bourbon, and brown sugar, make our Toned Ranger and Gentleman’s Hot Whiskey Scour men’s treatments very popular. They provide feel-good pampering but with a masculine edge.”—Shannon McLinden, founder and CEO, FarmHouse Fresh (www.farmhousefreshgoods.com)

“Vitamin C and Deanol tend to be popular ingredients for men who are starting to become more concerned with aging. Vitamin C stimulates collagen production in the skin, and Deanol lessens deep wrinkles and fine lines.”—Jean Shea, president, Biotone (www.biotone.com)

“Anti-aging ingredients, such as peptides, are becoming more popular, as are soothing extracts, such as green tea to provide relief after shaving and hyaluronic acid to provide moisture. Men are also becoming more aware of the importance of a daily SPF.”—Karen Asquith, national director of education, G.M. Collin Skincare (www.gmcollin.com)

“Stone crop is a succulent known for its healing and hydrating benefits and an ideal ingredient for men. Its versatility for skincare is perfect for multitasking products that men love.”—Boldijarre Koronczay, founder and president, Éminence Organic Skin Care (www.eminenceorganics.com)

“Because shaving sensitizes the skin, men prefer calming and refreshing actives. Guinot’s Nettoyant Cleansing Gel, which can be used as a cleanser and a shaving gel, features menthol. It’s an ingredient that refreshes while eliminating bacteria should they cut themselves.” —Elizabeth Murchison, director of education, Guinot (www.guinotusa.com)

“Men are less ingredient focused and more about aromas, sensations, and results. They are drawn to the earthy scents and energizing, cooling sensations of peppermint, spearmint, and blue agave. Actives like salicylic acid, peptides, mineral extracts, and retinols will soon garner their attention.—Rhonda Allison, founder, Rhonda Allison Cosmeceuticals and RA for Men Skin Care (www.rhondaallison.com)

“A man’s active, athletic, and stressful lifestyle combined with facial hair can lead to congested skin. Men are looking for detoxifying ingredients to deep clean the pores and prevent ingrown hairs. Minerals are a popular choice.” —Lisa Heinemann, sales director, Sothys USA (www.sothys-usa.com)

“Men want very active, non-irritating ingredients, like Tego Cistus. Derived from pink rock rose, it is a powerful antioxidant that provides DNA protection from UV radiation and  environmental stress that causes ‘inflamm-aging’ (aging due to inflammation).”—Aleks Vranicic, BA, LE, vice president of sales and technical training, Vitelle Dermatology Laboratories (www.vitellelab.com)

 

“Males now focus on their appearance as early as their teens. They are gravitating toward anti-aging skincare more than ever. Ingredients like collagen and caviar are at the top of their list.”—Christian Jurist, M.D., AMS, FS, global medical director of education, Pevonia International (www.pevoniapro.com)

 

“Woody’s infuses aloe barbadenis leaf juice (more commonly known as aloe vera) into the brand’s popular Shave Lather and Shave Relief Balm. This ingredient in men’s skincare helps restore essential moisture  balance in all skin types. Often used as an anti-inflammatory, aloe vera also helps minimize any skin irritation that can be caused by hair removal, such as shaving.” —Bill Kochanski, brand manager, American International Industries (www.aiibeauty.com)

 

 

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