Oil Boom

hair oils

Although haircare is rarely a priority at most spas, that is beginning to change with the growing popularity of hair oils. Hair products have evolved to include many ingredients commonly found in skincare, which makes them fit seamlessly in the luxury spa environment. Given the instant results, such as smoothing strands and repairing split ends, natural oils are ideal for an add-on service or value-enhancing conclusion to a relaxing spa treatment. They also make for profitable retail items, as they are particularly buzzworthy in beauty.

Aveda spa treatments begin and close with essential oil rituals. “A few drops of oil can be applied to the ends of the hair to add moisture and help the guest transition from the spa experience with refreshed hair,” says Marianne Knutson, senior vice president of global marketing at Aveda. The Hot Oil Scalp & Foot Treatment ($95, 25 minutes; $150, 50 minutes), meanwhile, is popular among guests at Allegria Spa at Park Hyatt Beaver Creek Resort and Spa (CO). “A blend of coconut and jojoba oil infused with peppermint and rosemary is massaged onto the head to coat the hair and stimulate the scalp,” says spa general manager Gaye Steinke. “Jojoba oil is nearly identical to sebum that people naturally expel to lubricate their skin and hair. It is antibacterial, anti-inflammatory, and non-toxic, which makes it incredibly useful for the hair. We find our guests enjoy the treatment, because scalp massages help relieve tension quickly and effectively while simultaneously serving as a beauty treatment.”

Still, even among spa-goers focused on overall wellness for the body, hair and scalp treatments are often overlooked. According to Courtney Syverson, spa director at Sundara Spa (Wisconsin Dells, WI), oil treatments for the hair are a way to introduce guests to the benefits of a healthy scalp and nourished locks. “Hair oils have many therapeutic properties and calming elements to help clients relax and rejuvenate during spa treatments,” says Giannandrea, international creative director for Macadamia Natural Oil. “I always tell my clients to prep for a big event with a scalp massage.”

To stay healthy and vibrant, hair needs many of the same nutrients and vitamins as the skin, making nourishing hair oils even more relevant for spas. “The trend seems to be toward the skinification of haircare products,” says Lydia Sarfati, founder and CEO of Repêchage. “Hair companies have looked into improving their collections by adding more specific restorative products like we in the skincare business have always done.”

Antioxidants found in many oils are essential to fighting free radicals and preventing damage in the hair. “Rosehip oil is a rich source of antioxidants, including lycopene and beta-carotene,” says Nancy Twine, founder and CEO of Briogeo, manufacturer of natural haircare products. “Antioxidants help protect the scalp and hair from the damaging effects of free radicals. On the other hand, avocado oil is rich in fatty acids, which are crucial to controlling frizz and balancing hair hydration.”

Some oils, such as shea and sesame, act as filters to protect hair from ultraviolet (UV) rays. “Shea oil works synergistically with phospho-lipids, which penetrate the deepest layers to help rebuild, strengthen, and protect hair and scalp,” says Francois Viargues, vice president of René Furterer. Ideal for use before sun exposure, the brand’s Protective Summer Oil shields keratin in strands from UV damage.

Essential oils often used in facial and massage services also have a place in haircare. For example, concentrated orange and lavender oils work to purify the scalp, stimulate microcirculation, and enhance the growth of healthy hair. Similarly, oil extracted from chia seeds improves the strength of strands. “Chia seeds are not only beneficial for the body but also an important anti-aging treatment to ensure healthy, vibrant, and youthful hair,” says Lilly Balasanyan, founder and president of Trissola.

Oils from regions known for natural, healing ingredients are making headlines, as well. For example, manufacturers look to fruits and nuts native to and cultivated in the Amazon rainforest, such as Brazil nut, buriti, cupuaçu, murumuru, and ucuuba, which contain oils with valuable antioxidant properties, vitamins, and more. Surya Brasil, a Brazilian hair- and skincare company, has used these oils throughout the line and in moisturizing treatments to restore hair. Another buzzworthy oil is argan, from the argan tree, which is endemic to Morocco. It is available in many haircare lines, including Agadir and Moroccanoil, and offers a transformative treatment for locks. “The rich, restorative, and deeply hydrating properties of the luxurious Moroccanoil Pure Argan Oil used in our scalp treatment or hydrating mask are wonderful add-ons,” says Lindsay Dunsmore, spa director at SpaVital (Denver). “A craniosacral scalp and head massage help the oils to penetrate and release stress and tension.”

With so much information now available about oils, clients are becoming more knowledgeable about their effects and are eager to embrace new varieties. “The fear of oils creating acne on skin or weighing hair down have been diminished recently, as the average beauty consumer has become more aware of the benefits of oils in personal care and many of the negative myths about using oils have been debunked,” says Twine.

It’s hard to beat the benefits of oils. “We are living in a time when people want to look their best and that starts from the inside,” says Giannandrea. “If you eat healthy, exercise, take care of your skin and hair with proper products and essential oils, it will all shine through.”

These shine-infusing oils enhanced the strength and health of hair.


Agadir Argan Oil Hair Treatment

Oil: argan

“It is super enriched with antioxidants, vitamin E, and unsaturated fatty acids to protect against UV rays and environmental damage.”—Tonilee Paladino, advertising and art director, Agadir


Aveda Dry Remedy Daily Moisturizing Oil

Oil: buriti

“Certified organic buriti oil is a richly moisturizing key ingredient that is harvested from the fruit of the moriche palm—known as the Tree of Life—which flourishes in Brazil’s wettest areas and penetrates hair to instantly increase moisture by 41 percent without leaving behind any greasy residue.”—Knutson


Briogeo Rosarco Oil

Oils: argan, coconut, rosehip

“We highlight custom blends of oils rather than just one in our products because different oils have very specific properties that can benefit the hair in a myriad of ways.”—Twine


Fleur’s Sultan’s Secret Nourishing Oil with Argan Oil

Oils: argan, buriti, sunflower

“Buriti oil is taken from the seed of the fruit of the tropical buriti palm tree. This oil has a very easily absorbed essential fatty acid concentration and beta carotene.”—Angela Eriksen-Stanley, director of education, Phytomer Group


Guinot Paris Huile Mirific

Oils: coconut, passion fruit seed, sunflower

“This dry oil replenishes moisture without making hair oily or heavy.”—Elizabeth Murchison, director of education, Guinot Paris


Moroccanoil Pure Argan Oil

Oil: argan

“This oil restores with an infusion of antioxidants and vitamin E that work together to hydrate and nourish both hair and skin.” —Antonio Corral Calero, global creative director, Moroccanoil


Pure Fiji Nourishing Exotic Oil

Oils: coconut, dilo, macadamia, sikeci

“Our blend of oils features high amounts of fatty acids essential to healthy-looking hair. It shields hair protein, seals in moisture, and balances scalp conditions.”—Andree Austin, co-owner, Pure Fiji


Redken Diamond Oil Shatterproof Shine

Oils: apricot, coriander, sunflower

“Benefits of oils include moisturizing, protecting, smoothing, illuminating, softening, and reconditioning.”—Jenny Balding, Redken for Men consultant


René Furterer Protective Summer Oil

Oils: ricinus, sesame

“It is proven to protect 90 percent of hair’s keratin from sun damage and contains UVB and UVA filters.”—Francois Viargues, vice president, René Furterer


Shea Terra Organics Senagalese Hibiscus Oil

Oils: hibiscus seed

“It is a light oil with extremely good absorption which will not clog pores. The oil is rich in essential fatty acids.”—Tammie Umbel, Shea Terra Organics founder


Trissola Chia Smoothing Oil

Oils: chia seed

“This lightweight, nutrient-filled and protein-packed formula tames, silkens, and revitalizes with the chia seed extraction, which unleashes and delivers vital nutrients and minerals to weak, thirsty hair.”—Lilly Balasanyan, Trissola founder and president