Waxing Poetic About European Wax Center

I recently received a press release about European Wax Center, a chain of cool new wax-only facilities. The company currently has 276 franchise agreements across 24 states nationwide and is projected to open 1,000 centers by 2015. The family-run business is poised for expansion into Canada in early 2012, and the company projects ending 2011 with a 362% revenue growth over 2010. In a time when we are all worried about the perpetually fluctuating state of the economy, those are incredibly impressive numbers. So, I decided to visit the outpost located in New York City’s Upper West Side neighborhood to see what all the buzz was about. I was definitely impressed. The spa was charming, the staff was inviting, and my waxing service was excellent. Plus, my therapist Roxanne did a wonderful job of waxing poetic about the line of proprietary high-end products, which leads me to believe the training for this franchise is as impressive as it’s service. Stay tuned to American Spa in 2012. We’ll be highlighting European Wax Center in a future Success Stories column. In the meantime, click here to learn about Massage Envy, another spa franchise that has thrived in spite of a difficult economic climate.