Yoonah Kim, M.D., board-certified plastic surgeon and co-founder of Advanced Institute for Plastic Surgery (Temecula, CA), says that as the COVID-19 pandemic marched on in 2022 and many people continued to swap Zoom calls for in-person meetings, the medical spa industry saw a spike across the board for medical spa procedures. In 2023, one sector she anticipates growth in is men seeking cosmetic procedures. It turns out that the “Zoom Boom” was not a passing fad. As men see themselves repeatedly on the screen, they are noticing aging and seeking treatment options now more than ever.
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