Svetla Doncheva, director of spa and retail at The Spa at The Ritz-Carlton Maui, Kapalua (HI), believes that personalization and customization are going to be hot in 2023, along with redefining wellness as more than just a day at the spa. In regards to personalization, she suggests widening the range of offerings to cater to each individual’s needs by addressing things like skin disorders, stress, lymphatic drainage, and more. Additionally, some clients just simply don’t have the time to partake in multiple spa services or may not want to be at the spa for the entire day. Therefore, provide them with more wellness offerings than they booked to really amplify their time spent at the spa.
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