Apple Fitness+ Debuts, Life Time Gets On-Board

[Editor's Note: This article has been updated with more details from Life Time.]

Apple released its Fitness+ app on Dec. 14, and Life Time will include Apple Fitness+ as part of its memberships starting later this month. The app will be included in memberships for no additional charge and will be part of the digital membership that Life Time will soon launch, according to the company. 

Life Time declined to disclose the details of the agreement with Apple that allows Life Time to offer the $9.99 per month or $79.99 per year app to members of its 150 clubs. 

Apple Fitness+ offers studio-style workouts on the iPhone, iPad and Apple TV, incorporating workout metrics from Apple Watch.

"We are rapidly expanding the way the world connects to Life Time through technology – with the same high-quality experiences our brand has been recognized for delivering at our athletic resorts for nearly 30 years," Life Time Founder, Chairman and CEO Bahram Akradi said in a media release. "Apple Fitness+ brings additional best-in-class content and variety to the ever-growing digital and omnichannel wellness programs, services and content we provide our members."

Life Time began to integrate Apple technologies into its health and fitness experience in 2017 when Apple GymKit-enabled cardio equipment was first offered at Life Time, providing seamless Apple Watch connectivity between the device and cardio machines.

Giving the app to its members who have an Apple Watch is about prioritization of omnichannel wellness, according to Life Time. 

'No other company can do what Life Time can with our athletic resort destinations and this new endeavor, along with other things near term," Life Time said in a statement to Club Industry. 

The Fitness+ app launched with 10 of the most popular workout types, including high intensity interval training (HIIT), strength, yoga, dance, core, cycling, treadmill (for running and walking), rowing, and mindful cooldown, led by a team of full-time Apple trainers.

Each week, Apple will upload enough content so that users can access new workouts every day of the week. The app offers Absolute Beginner workouts that teach the basics of HIIT, strength, core and yoga. Rowing, cycling, and treadmill workouts also feature Getting Started videos that show how to set up the equipment, and introduce proper form and technique. These equipment-focused workouts can be done at a gym or on home equipment.

“Being more active is one of the most important things we can do for our health, but we know choosing to work out can often be a challenge whether you’re very active or just getting started,” Jay Blahnik, Apple’s senior director of Fitness Technologies, said in a release from Apple. “We’re excited for Apple Fitness+ to bring together the metrics from Apple Watch, great music, and a diverse and inspiring trainer team — in a uniquely simple, easy-to-access way across Apple devices — to encourage our users to get fit and stay healthy.”