Aromatherapy Associates and The Laundress Partner to Create New Line

The line includes four new fabric care and home cleaning products that are infused with hand-blended natural essential oils. Photo credit: Aromatherapy Associates and The Laundress

The Laundress and Aromatherapy Associates have joined forces to create four multifunctional household products. Expertly crafted to leverage the natural wellness properties of aromatherapy and turn the daily cleaning routine into a luxurious experience, The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions. The eco-conscious line is infused with three of Aromatherapy Associates’s signature 100 percent natural and vegan essential oil blends to reinvigorate the senses and balance the mind, body, and spirit for a transformative clean: Deep Relax, Forest Therapy and Support Breathe. “We’ve always connected with The Laundress’s vision to elevate and transform everyday tasks from a monotonous chore to a therapeutic ritual with a collection of gorgeous products that are kind to your home and linens as well as to the planet,” says Anna Teal, global CEO of Aromatherapy Associates. “As aromatherapy experts, our vision is to share the therapeutic effects that natural essential oil blends have on people’s wellbeing and offer a sense of escapism through scent. With both companies deeply rooted in holistic wellbeing, this lent for a natural and synergistic partnership.” Each product within The Laundress x Aromatherapy Associates collection empowers the user to increase the longevity of their valued wardrobe items, linens, and household surfaces while creating wellness zones throughout the home with powerful aromas conducive to Rest & Tranquility (Deep Relax), Grounding & Restoring (Forest Therapy), and Refreshing & Inspiring (Support Breathe).

The new line includes:

The Laundress x Aromatherapy Associates Deep Relax Signature Detergent, which is a wellbeing oil blended by Aromatherapy Associates’s founder to address her own insomnia, helps the mind relax. This blend of earthy vetiver, comforting chamomile, and enchanting sandalwood is ideal for laundering linens, bedding, and loungewear to help create a tranquil space.

The Laundress x Aromatherapy Associates Forest Therapy Signature Detergent helps you reconnect with nature and bring the benefits of the great outdoors to your laundry routine. It features pink pepper, uplifting juniper berry, grounding Mediterranean cypress, and refreshing Sicilian lemon to leave laundry with the fresh scent of nature.

The Laundress x Aromatherapy Associates Support Breathe Dish Soap is formulated to release soothing vapors that refresh and inspire, and is hand-blended with high concentrations of eucalyptus, peppermint, and tea tree essential oils. The invigorating blend is the perfect pairing for high-contact dish and household surface cleaning to help renew and improve clarity.


Q&A with Geraldine Howard of Aromatherapy Associates