Inspīr Carnegie Hill Partners with HFC and Wicked Cow Studios for “It’s All in Your Head: Live!”

Gregory D. Smith, Inspīr president and CEO (second from the left), poses with (L-R) Lauren Miller, Michael Herman, president and CEO of Wicked Cow, Martha Stewart, Dr. Heather Berlin, Seth Rogen, Baba Brinkman, and Jane Krakowski.

Brain health-focused luxury senior residence Inspīr Carnegie Hill, which opens this spring on the Upper East Side of Manhattan, New York City, recently collaborated with Alzheimer nonprofit HFC (formerly known as Hilarity for Charity) and the neuroscience-driven media company Wicked Cow Studios to present “It’s All in Your Head: Live!” at the 92nd Street Y. The event, which raised more than $100,000 for HFC, consisted of a series of live experiments, demonstrations, musical performances, and panel discussions—all of which focused on the effects of comedy, music, business, and food on the brain.

The panel was emceed by eminent neuroscientist Dr. Heather Berlin, Ph.D., and featured entrepreneur Martha Stewart, actress Jane Krakowski, and HFC founders Seth Rogen and Lauren Miller Rogen. The unique gathering discussed a variety of topics, ranging from the different ways female and male brains react to comedy to ways to maintain a brain-healthy lifestyle, like exercising regularly and avoiding too much daily sugar intake.

“We witnessed the power of laughter and its dynamic impact on individuals with Alzheimer’s and other dementias,” says Gregory D. Smith, president and CEO of Inspīr. “In co-presenting ‘It’s All in Your Head Live,’ we hope to support HFC and help further its important mission in raising awareness and finding solutions to this terrible disease, and we hope to bring a little laughter into everyone’s lives.” 


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