If you’ve been to an IECSC show in the last few years, you’ve probably heard whispers (or chants) about Anal Bleaching by Bryght. Well, there's so much more to the company than just anal bleach.
In 2020, Bryght’s founder and CEO, Luba Sasowski, was diagnosed with triple-negative breast cancer and underwent chemotherapy, radiation, and surgery. As soon as her oncologist said, “Your skin is going to burn, peel, blister, and hyperpigment—make sure you use petroleum jelly,” she knew that she needed to create products that were specific for Cancer Thrivers: safe, easy-to-use, all-natural, vegan, and scent-free. Luba immediately thought, “Bryght already specializes in hyperpigmentation for the most sensitive areas!” It was then that Bryght’s Cancer Compassionate line was born.
The Cancer Compassionate line is made up of three main products that are soothing, fragrance-free, 100 percent natural hydration products that are safe enough for even the most compromised skin, still with all the brightening power the brand is known for. A Gift Set is available, which combines two products, one for the body and one for the face, and is packaged in a thoughtful gift box with intention every step of the way. The box itself is soft-touch because while Luba was undergoing treatment, she suffered from neuropathy, or nerve damage, in her hands and was unable to grasp items that were too slick. On the outside and inside of the gift set are encouraging messages of affirmations, from one Cancer Thriver to another. Many cancer thrivers do not like the idea of receiving flowers as a gift—the smell can nauseate, the mess as they wilt can become an unneeded chore, but most of all, the withering of the flowers can be a depressing sight for some. As Luba likes to say, “For when you don’t know what to say, but you want to be there, give them the Gift of Strength and Courage. It says it all.”
Last year, when the team at Bryght was in New York, they shot the 2023 Cancer Compassionate marketing campaign. Every year, the company conducts a model search for the Cancer Compassionate line. Instead of paying for stock photos, they are committed to using real-life Cancer Thrivers as models and compensate them. Bryght wants to highlight a different Cancer Thriver every year on its blog and marketing to raise awareness for cancer of all kinds.
If you would like to nominate yourself or someone you know, visit cancercompassionate.com. This year, IECSC New York falls on Triple Negative Breast Cancer Day, so be sure to stop by Booth 1032 to celebrate, raise awareness, and learn more about the many other skincare products Bryght has to offer. 10 percent of all purchases of Strength and Courage at the NYC show to be donated to triple negative breast cancer research!