Olaplex Launches Its First Shipboard Partnership with Starboard Cruises

Olaplex will make its cruise debut with exclusive retail partner, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea. A leader in bond-building hair science, Olaplex will offer a premium shopping experience and an opportunity for enhanced selection of hair-care assortments only available aboard select ships in Starboard’s portfolio of world-class cruise line partners. “We are delighted to announce that we are partnering with Starboard," said JuE Wong, Olaplex CEO. "This alliance will combine our passion for innovative science in haircare made for all, with Starboard's commitment to providing unparalleled experiences to their guests. Together, we aim to elevate onboard retail, pampering passengers with a new level of luxury hair care. We look forward to embarking on this journey and redefining beauty for the cruise industry.”

The full Olaplex haircare range, including the iconic Olaplex No.3 Hair Perfector, is currently shoppable on 19 ships with more set to onboard the Prestige Hair Brand as part of Starboard’s self-care retail offer.

Below is a snapshot of the stellar product lineup guests can expect onboard:

  • No.0 Intensive Bond Building Treatment $30
  • No.3 Hair Perfector $30
  • No.4 Bond Maintenance Shampoo $30
  • No.4 Bond Maintenance Shampoo (travel size) $15
  • No.4C Bond Maintenance Clarifying Shampoo $30
  • No.4P Blonde Enhancer Toning Shampoo $30
  • No.5 Bond Maintenance Conditioner $30
  • No.5 Bond Maintenance Conditioner (travel size) $15
  • No.6 Bond Smoother $30
  • No.7 Bonding Oil $30
  • No.8 Bond Intense Moisture Mask $30
  • No.9 Bond Protector Nourishing Hair Serum $30