“Our Kona Delight package, which includes a 50-minute signature facial and a 50-minute therapeutic massage, has been a very popular promotion for guys because it addresses their core needs. One thing that men are mostly surprised about is the head, arms, and shoulder massage they get with the facial. It’s quite relaxing, and of course, the massage is always a hit. When our male guests leave after their spa day, they appreciate how their skin looks and feels, and that their muscles feel relieved.”
—Stephanie DeCuir, director of spa and wellness, SpaTerre at Kona Kai Resort & Spa (San Diego)
“Men have become more savvy and understand the benefits they can achieve by incorporating spa and wellness into their routines. Therefore, we understand the need to create specific customized services for men. Our most successful men’s promotion was called Time Out for Men. It included a Fairway Warrior Massage and Alpha Male Facial with a take-homes have kit. The Fairway Warrior Massage includes CBD massage oil, which soothes tired, sore muscles followed by a sports massage. The Alpha Male Facial utilizes an alpha lipoic omega serum combined with hand-applied microdermabrasion. The take-home shave kit includes a pre-shave oil, shaving cream, and aftershave.”
—Sara Huddleson, spa director, Alvadora Spa at Royal Palms Resort and Spa (Phoenix)
“The Vital Body CBD Massage has always been a favorite for the guys. We take it a step further and highlight the Foot Fix Scrub add-on that takes this treatment to a whole new level. Men love massages as much as the ladies. With stress levels high these days, guys are looking for wellness time. This restorative massage gives them the opportunity to escape and heal. We encourage gentlemen to spend more time in the sauna and eucalyptus steam room afterward so they can absorb the many benefits of the CBD. Our goal is that they leave feeling much better than when they arrived.”
—Rhonda Davis, spa director, Mokara Spa at Mokara Hotel & Spa (San Antonio)
“Since adding the Gentlemen’s Nourishing Detox Facial to the menu, we have seen an increased number of men appreciating the relaxing nature that is a facial. Their experiences show them that skincare is not just for women and even leads them to incorporate it into their daily routines.”
—Taylor Sutton, assistant spa director, Sago Spa & Salon at Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina (Cambridge, MD)
