Since 2013, Swedish-based skincare brand FOREO has aimed at bringing luxury, professional-grade skincare to the masses at affordable prices. Believing that skincare shouldn't just be a luxury for the wealthy, FOREO was born from the desire to make skincare attainable "FOR Every One." Since its inception, the company has grown from a start up two employees to over 2,000 employees in just four years, and has shipped over 10 million FOREO products across the globe. Now, the brand is sold in over 7,000 retail stores in 70 countries across the world.
Here, go behind the brand with Sarah-Jade Lacoursière, head of business development—professional channel North America, as she explains what it is that makes the brands mission so successful. Discover how FOREO stays ahead of industry trends, what the brand has coming up next, and more.