The Ultimate Spa Consulting Resource Guide

Photography: Getty Images

In an attempt to demystify the world of consulting, the Global Wellness Institute (GWI) has put together a task force of spa professionals to tackle the topic as part of its GWI Consulting Initiative. In addition to providing tools and resources for those looking to engage the services of a consultant, the initiative also helps clarify the role of consultants, provides guidelines on the selection process, creates common best practices, and mentors those who want to become consultants. The group also created a list of common areas of practice. Looking for help in any of these areas? A qualified spa consultant can help.

Pre-Opening Activities

  • Market analysis, site analysis, and financial feasibility studies
  • Concept development and programming
  • Financial forecasts
  • Architecture and interior design review and value engineering
  • Equipment, supplies, and operations specifications and procurement
  • Creation of spa menus, programming, and pricing
  • Retail product development, procurement, and merchandising
  • Compensation strategies and policies
  • Staff recruitment and hiring
  • Sales and customer service training
  • Technical training for therapy staff
  • Employee handbook and operations manual creation
  • Formulation of pre-opening plans
  • On-site pre-opening assistance

Ongoing Activities

  • Operational assessments of staff, facility, customer service, and financial performance
  • HR process review
  • Business process analysis, including inventory management
  • Compensation plan review
  • Sales and marketing performance analysis
  • Motivational, customer service, and staff training and development
  • Retail performance review and vendor and pricing analysis
  • Quality management system review

What does your spa consultant do for you that we might have skipped on this list? Let us know on Facebook, Twitter, Instagram, and LinkedIn.


Calling All Female Leaders!

Women in Wellness West | October 28, 2019

Calling all female leaders and women who aspire to leadership in the wellness industry! American Spa has a curated conference designed just for you. Join us in Huntington Beach, CA, October 28, 2019, for the debut West Coast Women in Wellness Conference. This powerful, all-day event will address some of the most pressing issues facing women leaders and leaders-to-be with compelling keynote speakers, breakout sessions, workshops, networking opportunities, and more!

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