Wakse opened the doors to its first physical retail space on Dec. 9. Located within luxury shopping hub Irvine Spectrum Center in California, the shop is both a salon and store where customers can browse the brand’s products. The company is known for its stripless waxes, which are formulated with relaxing and aromatic essential oils, and the store offers over 30 variations of the product as well as a variety of customized waxing services. Services for the upper lip, back, full bikini area, eyebrows, arms, and legs are all currently available and take place in a salon hidden behind a dividing wall. The salon consists of six estheticians rooms, and clients can indulge in an espresso from the in-store coffee bar as they wait for their treatments.
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