Due to the lack of proper federal regulatory pathways, consumers in several states are still unable to purchase hemp-derived CBD products in-store. In response, CBD company Charlotte’s Web is working to democratize access to hemp-derived products with its Trust the Earth initiative, which is designed to raise awareness on the issue, spark necessary conversations, and provide a way for citizens to join the fight. Creative agency Studio Number One created a mural late last year for the campaign, which has now been transformed into an installation in American’s heartland and spans 76 acres of a farmer's fields in McPherson, KS. "This art is the visual and naturally living embodiment of Charlotte's Web's mission to unleash the healing powers of botanicals," says Deanie Elsner, CEO of Charlotte's Web. "And, we hope this inspires many to join us in fighting for sound federal and state regulations."
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