Color Up announced its certification by PETA as a cruelty-free vegan company. PETA’s Global Beauty Without Bunnies program lists companies and brands that don’t test on animals and has been the gold standard for those looking to shop with compassion since 1987. “To be certified by PETA as a cruelty-free vegan company means everything to us, and along with becoming oncology-approved, is one of the greatest accomplishments of our lifetime,” says Shauna Blanch, cofounder and COO of Color Up. “When we founded Color Up in 2015, Bryce Conley, Will Parker and I fully agreed that creating a safe space for humans and animals alike would be our number-one goal. We live by this goal daily as we lead our team, formulate products, and serve guests (including our furry friends) from our Wellness Center in Denver.”
It was a love for animals and their wellbeing that prompted Blanch, Conley, and Parker to begin a journey with producing their own CBD-infused products. The Denver-based co-founders started making CBD products when their dog Kali was diagnosed with cancer. The experience with extending Kali’s life, combined with success stories from those who were trying the products, led the team to growing the brand into internal and bodycare in 2017, and skincare in 2018. In January, the Color Up Wellness Center reopened in a new location as Denver newest one-stop shop for all things wellness. Color Up’s products are formulated and produced on-site at the Wellness Center, which also serves as the brand’s headquarters.