Kristen Bell Launches Happy Dance CBD Brand

Happy Dance is a line of high-quality, cruelty-free and vegan bath and bodycare products. Photo credit: Happy Dance

Cronos Group announced the launch of Happy Dance, a new, clean, simple CBD skincare brand, co-founded with actress and New York Times best-selling author Kristen Bell. The new Happy Dance collection features a body butter, a coconut melt, and a bath bomb, all formulated with Kristen Bell’s favorite clean ingredients and high-quality CBD from full-spectrum hemp extract. “I discovered CBD through the Lord Jones brand in 2017 and was blown away by its quality, integrity, and consistency," says Bell. "As a working mom, I turned to CBD skincare as a way to turn down the volume of my life and CBD products have since become an essential part of my self-care routine. I was inspired to create a line of high-quality, affordable CBD bath and bodycare products that would reach a wide audience. Having been involved in all aspects of bringing this new brand to life, from the formulations to the packaging, I couldn’t be happier to launch Happy Dance today.”

The full-spectrum hemp-derived CBD product collection features:

  • Happy Dance Whipped Body Butter (200mg CBD)
  • Happy Dance Head-to-Toe Coconut Melt (225mg CBD)
  • Happy Dance Stress Away Bath Bomb (60mg CBD)

One percent of profits from sales on the Happy Dance website will benefit A New Way of Life Re-Entry Project, a Black-owned LA-based organization that provides housing, case management, pro bono legal services, advocacy and leadership development for women rebuilding their lives after prison.


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