Therabody, formerly known as Theragun, the global leader in tech wellness and percussive massage therapy, announced a new partnership with (RED), the organization founded in 2006 to fight AIDS. Through a campaign titled RECOVE(RED), Therabody is launching a range of (THERABODY)RED products that raise funds for the Global Fund's COVID-19 Response and (RED)'s fight to end AIDS in sub-Saharan Africa. The partnership highlights the importance of supporting health systems through a range of (THERABODY)RED whole-body wellness offerings, each generating funds to support the fight against two pandemics: HIV/AIDS and COVID-19. For every (PRODUCT)RED Theragun purchased, two percent of the purchase price goes directly to the Global Fund's COVID-19 Response to reduce the threat of COVID-19 in communities and critical HIV/AIDS programs. "We are proud and thrilled to be a partner of (RED)," says Benjamin Nazarian, CEO of Therabody. "Giving back and supporting causes we believe in is rooted in our company's DNA, and is a key pillar of our culture at Therabody. As a tech wellness company, Therabody provides solutions that can help everybody live a fuller, healthier lifestyle. With (THERABODY)RED, we are not only supporting everyday needs through our wellness offerings, but we are also creating a unique opportunity for our community to give back through their purchase by providing essential life-saving medicine and access to healthcare to those that are in need."
The (PRODUCT)RED Theragun collection includes:
- The (PRODUCT)RED Theragun PRO: This powerfully quiet commercial-grade deep muscle treatment is Bluetooth-enabled to pair seamlessly with the Therabody app for routines that help to reduce muscle soreness, improve mobility, and increase relaxation. It features a rotating arm, OLED screen, two swappable batteries for continuous run-time, five hours of battery life, wireless charging, and an industry-leading two-year warranty.
- The (PRODUCT)RED Theragun Elite: With an OLED screen and wireless charging, the Theragun Elite integrates Bluetooth capabilities pairing with the Therabody app for a personalized experience to reduce tension, whether it comes from everyday life, work, or workouts.
- THE (PRODUCT)RED Theragun mini: Theragun mini is a pocket-sized device that offers Theragun-quality muscle treatment. Compact yet powerful, Theragun mini is small enough to fit into a laptop bag or purse.
In addition to (PRODUCT)RED Theragun, in early 2021, Therabody will also release a (PRODUCT)RED version of its USDA Certified Organic line of CBD products, TheraOne, with two percent of the purchase price going to support (RED)'s operations in the fight to end AIDS.