For consumers, selecting a good skincare product is often a total guessing game. As estheticians, though, we know that what works for one person might not work for another. Long lists of hard-to-pronounce ingredients make it nearly impossible for clients to know what they might be putting on their skin. And let’s not forget the cost of making the wrong decision; not only to their skin, but to their wallet.
Go to your local beauty store and you’ll undoubtedly find shelves upon shelves of nicely packaged skincare products all claiming to be the best. Who has the time or patience to decide? What’s worse, many skincare products on those shelves don’t come close to delivering the results they promise. In a world where we’re increasingly exposed to more and more options and misleading advertising, it is vital you (and your clients) find the right information and products you can trust.
Skin Moderne, a minimalist, superfood skincare company committed to providing honest and natural products, believes everyone should know exactly what they’re putting on their face. As an esthetician, it should be your goal to help consumers understand what makes a good skincare product great. Here, Skin Moderne is sharing the top elements that mark a safe, quality skincare product, so you and your clients never have to question a skincare purchase again.
- Clean Ingredients
Going back to the shelves at the beauty store, do you ever glance at the back of the bottles and wonder why so many of the products’ contents contain ingredients you can’t even pronounce? Do yourself a favor and put it back on the shelf. Many common skincare products out there contain harsh, unnecessary chemical ingredients that can irritate and damage skin. When searching for a safe skincare product with high-quality results, the first thing to look for is clean, organic ingredients. A good rule of thumb to remember is the shorter the list of ingredients the better.
When skincare products contain natural, organic ingredients, they are far more biocompatible than those chock-full of chemicals. Biocompatibility is another important element of great skincare products, because when ingredients are biocompatible, our bodies recognize the molecular structure of those ingredients and are able to easily utilize them and produce results. To put it simply, if an ingredient isn’t biocompatible our bodies won’t recognize it and it can potentially become an irritant, creating chemical build-up and cellular toxicity, so it’s imperative to look for biocompatible products.
- Level of Efficacy
While this one can get a little technical, it is critical when it comes to great skincare products. Many people get frustrated with their skincare products because they spend good money but don’t see the results they were promised. Sometimes these products may contain quality, active materials, but they are used at such a low level that the product doesn’t have any efficacy and produces little results.
Avoid information overload or buying, yet again, an ineffective skincare product. Stick to these guidelines and pick a quality skincare product every time. When you use products that contain natural ingredients, are biocompatible, and highly effective, you will make a difference in preventative aging, aging reversal, and overall skin wellness.