The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) released its 2019 survey results, revealing the most popular procedures and industry influences of 2019. Overall, facial plastic surgery procedures increased 6 percent last year compared to 2018, and there seems to be a strong link between millennials and the growing demand for non-surgical procedures. The average number of non-surgical procedures is up 13 percent compared to 2018. In fact, 85 percent of the total number of procedures performed by AAFPRS members is now composed of minimally invasive non-surgical procedures with skin treatments (up 39 percent), fillers (up 13 percent), and neurotoxins/Botox (up 12 percent) topping the list. The Botox/neurotoxins category has seen the largest growth of all procedures with a 50 percent jump compared to 2013. The most common surgical procedures performed by AAFPRS members in 2019 were rhinoplasty (nose job), facelifts (including partial facelifts), and blepharoplasty (eyelid surgery).
According to the survey, selfie-awareness continues to influence consumer behavior at a rapidly growing pace, as 72 percent of AAFPRS members report seeing patients seeking cosmetic procedures to look better for their selfies, and 11 percent of AAFPRS members report that in 2019 more patients were seeking cosmetic procedures due to dissatisfaction with their profile images. In addition, AAFPRS members note that there is more emphasis on early care or “prejuvenation,” which means having minimally invasive procedures as preventive measures, to maintain a youthful appearance and slow the aging process before it starts. In fact, 73 percent of AAFPRS members believe there will be a greater emphasis on earlier maintenance for patients starting in their 20s-30s, to forestall bigger procedures and surgery for longer. And in 2019, 74 percent of facial plastic surgeons report an increase in minimally invasive procedures (neurotoxins, fillers, skin treatments) in patients under age 30. “Our annual statistics continue to show significant increases in the social media category,” says Mary Lynn Moran, M.D., facial plastic surgeon and president of the AAFPRS. "Clearly social media remains a huge incentive to have some work done with even more surgeons than last year reporting that patients are seeking cosmetic procedures to look better in selfies, Instagram, Snapchat, Facebook Live, and other social channels. Thanks to well-documented lifestyles, millennials certainly know the power of social media and their image. And with many treatments and new techniques available that offer subtle yet effective outcomes, this younger generation now indulges in having some facial tweaks and tune-ups at their facial plastic surgeon’s practice."